Tina V.
- Role
- Senior Product Marketing Manager - One Promotion at XiFin, Inc.
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Tina V.
I’m a high-performing product marketing leader with 15+ years of experience in Healthcare…
Experience
Senior Product Marketing Manager - One Promotion
Mar 2020 — Present
Led the product marketing functions for a healthcare technology company. Responsibilities included: product launches, go-to-market, market research, strategy, market planning, lead generation, marketing campaigns, data analytics, content strategy and development, email marketing campaigns, communications, messaging, branding, digital marketing, advertising, and educational programs. • Developed and drove marketing programs and campaigns that delivered targeted lead generation, which contributed to producing millions of dollars in reoccurring sales revenues. • Originated campaign strategy and executed marketing programs and campaigns to capture new verticals and drive sales. • Served as part of a cross-functional leadership team to research, develop, and execute high-impact, fully integrated “go-to-market” (GTM) programs (positioning, messaging, promotions) to drive pipeline growth, market leadership, and product awareness. • Created persuasive content including sales marketing collaterals, articles, presentations, white papers, demos, blogs, webinars, online content, video, and sales/partner enablement tools.
Education
San Diego State University
Bachelor of Science, Business Administration, Marketing
2005
Northwestern University
Master of Science - MS, Integrated Marketing Communications
2017 — 2019
San Diego State University
Bachelor of Arts, English Literature, English, cum laude
2005
Skills
- Property
- Marketing Communications
- Media/Public Relations
- Cross-Functional Team Leadership
- Crm/Marketing Automation
- Product Design
- Product Development
- Tenant
- Brand Management
- Investments
- Process Improvement
- Product Management
- Competitive Analysis
- Brand Development
- Channel Marketing
- Sales Training
- Business Planning
- Marketing
- Listings
- Strategic Planning
- Strategic Market Planning
- Content Development
- Management
- Online Advertising
- Business Development
- Real Estate
- Project Management
- New Business Development
- Marketing Strategy
- Strategy
- Corporate Communications
- Lead Generation
- Contract Negotiation
- Medical Devices
- Proposal Writing
- Global Marketing
- Product Lifecycle Management
- Sales
- Integrated Marketing Communications Strategy
- Analysis
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