Tina Bell

Experience

1. Sales Ops and Marketing Manager

   Smith-Blair

   Sep 2025 — Present · Texarkana, AR, US

   Manage/Develop customer service team for improved service/growth Develop and execute an overall marketing plan Manage/update all price books/catalogs/other marketing collateral Provide strategic messaging about differentiated solutions Develop demand/lead generation strategies, including advertisement and messaging Build relationships with industry groups that will enable growth Research, analyze, and communicate market and competitive intelligence Develop programs and incentives, and drive actions to achieve growth Work with Sales to develop metrics and processes to enable partner success Develop customer retention strategies including managing net promoter score Develop/publish technical content to differentiate our solutions Utilize tools to make our product content easily accessible/understandable Identify/deliver training to various stakeholders Manage website and social media Closely collaborate with Engineering and Sales to identify partners and customers to gather VOC for new products, and help facilitate those conversations Ensure marketing activities are aligned with company messaging and timing Ensure marketing collateral/communications comply with Xylem brand standards Foster an environment in which best marketing processes are shared among the team Participate/encourage team participation in Watermark and other programs that align with Xylem\'s purpose-driven culture

Education

• Sam Houston State University

  B.A., Journalism - Public Relations

  2003 — 2005

• The University of Edinburgh

  Rotary Ambassadorial Scholar, Rotary Ambassadorial Scholar

  2002 — 2003

• Blinn College

  A.A., General Studies - Business

  2000 — 2002

Skills

• Blogging
• Lead Generation
• Coaching
• Social Media Marketing
• Physician Relations
• Microsoft Excel
• Marketing
• Internal Marketing
• Management
• Team Building
• Account Management
• Budgets
• Small Business
• Healthcare Industry
• Market Planning
• Event Management
• Marketing Communications
• Editing
• Social Networking
• Contract Negotiation
• Press Releases
• Copywriting
• Sales Management
• Event Planning
• Public Relations
• Healthcare
• Business Development
• Human Resources
• Advertising
• Urgent Care
• Strategy
• Insurance
• Training
• Occupational Medicine
• Healthcare Consulting
• Leadership
• Business Planning
• Marketing Strategy
• Strategic Planning
• Microsoft Office