Tina Pukonen
Reddit Marketing | ex-Pinterest | ex-Goodby | ex-Publicis | ex-IPG
- Role
- Global Head of Industry Marketing, Moments and Partnerships at Reddit, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tina Pukonen
Global marketing, insights and media leader• Creative storyteller who embraces the art and science of turning data/insights into compelling marketing and sales content• B2C and B2B experience across multiple industries and verticals including Auto, CPG, Entertainment, Fashion, Financial Services, Restaurants, Retail, Tech, Telecom and Travel• Entertainment specialist with 20+ years working across movies, streaming, TV, home ent, gaming, music and live events• Global and international in-market experience• Integrated communications, creative development & content strategy • Vertical strategy, marketing and sales enablement in social media/tech industry• Media strategy, activation and analytics across all digital, mobile, offline platforms• Brand and performance initiatives; tune-in and subscription for entertainment brands• New business development, pitching, contract negotiation & compliance• Team leadership: manage complex, highly matrixed teams with high-performing senior talent• Office leadership: drive culture, manage P&L and office operations• Industry Speaker: CES, Variety, Digital Hollywood, NATPE, VidCon, MediaPost • University Lecturer: USC and San Francisco Academy of Arts College
Experience
Global Head of Industry Marketing, Moments and Partnerships
Jan 2024 — Present
Lead global business marketing for priority verticals including Entertainment & Media, Sports, Auto, Restaurants & Delivery and Alc-Bev Drinks. Drive innovation and business growth initiatives for all cultural, seasonal, sports and life Moments at Reddit. Spearhead premier industry partnerships including Brand Innovators, Media & Marketing Association, Ad Council, etc. and GTM for industry tentpole events such as Cannes Lions.
Education
University of California, Santa Barbara
Bachelor of Arts (BA)
Skills
- Analytics
- Online Advertising
- Finance
- Advertising
- Cable Television
- Management
- Telecommunications
- Retail
- Mobile Marketing
- Media Buying
- Branded Content
- Strategy
- Digital Media
- Entertainment
- Insurance
- Media Planning
- Branded Entertainment
- Corporate Social Responsibility
- Digital Marketing
- Marketing
- Film
- Integrated Marketing
- Social Media
- Theatrical Marketing
- Social Media Marketing
- International Marketing
- Consumer Electronics
- Digital Strategy
- Home Entertainment
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