Tina
Marketing Manager @Hästens Beds
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WORK HISTORY
Marketing Manager @Hästens Beds
Vancouver, BC, CA
Delivered a 67x ROAS ($108k sales /$1.6k spend) and reach increase by managing full-funnel Meta Ads and brand management strategies; led regional creative direction, SMM, content creation, ad operations, and influencer marketing for HNW segments- Achieved 8x reach on the same budget and 34% lower CPV by scaling end-to-end ad campaigns and integrating full-funnel analytics, SEO/AEO, A/B testing, and AI marketing tools into the GTM strategy; maintained constant cross-functional alignment with global HQ to ensure brand consistency and strategic execution- Improved cross-departmental efficiency by 25% by designing a custom Excel-based CRM sales tracker and a 30-day content calendar, while managing Salesforce CRM workflows and B2C sales engagement- Coordinated high-stakes stakeholder management and luxury brand activations (McLaren, Ferrari, Holt Renfrew, Avenue Road, SDC Gala), overseeing brand partnerships and HNW event execution.
EDUCATION
Fraser Heights Secondary School
High School Diploma
UBC Sauder School of Business
Bachelor of Commerce, Finance & Marketing
The University of British Columbia
Bachelor of Commerce, Finance & Marketing, Theater (Minor)
ABOUT TINA
I am a UBC Sauder Finance & Marketing graduate with 7 years of cross-industry experience in digital marketing, film production, and game design who loves to feel expansive in life and create large-scale impact! I have 4+ years of marketing experience across tech, luxury, agency, and consumer sectors, covering B2B & B2C digital marketing, ad operations, social media growth, content management, web operations, SEO, CRM, PR, data analytics, and graphic design, delivering everything from 67x ROAS ad campaigns to viral content with 1M+ reads to data-driven reports.Beyond marketing, I’m a film actress and producer with 4+ years of experience. I acted in major studio films like The Monkey and The Irrational, and produced international short films selected by Academy Award-qualifying festivals. Find me on IMDb and in global festival films! I also led end-to-end development of 5 interactive narrative games from ideation to post-launch live updates as a Game Designer & Producer signed to China\'s largest VN platform, reaching players and earning Editors’ Choice recognition.I\'m a big fan of entertainment, and a lifelong visual artist and foodie who loves exploring aesthetics and psychology. I love blending creativity, business strategy, and technology to craft stories that connect and inspire worldwide!
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