Tina Lloyd

Vice President, Digital Content, Loyalty (Email and Text), Ecommerce, and Social Media Marketing @INSP, LLC

Charlotte, NC, US

Reporting into COO.Proudly lead the very talented Digital Content, Social Media and Loyalty Marketing team for the top 10 rated cable channel, INSP Network. It is my goal to continue innovating to make INSP the ultimate multi-platform content destination for avid Western audiences and to grow and expand our FAST Channel, Western Bound into a cultural brand.Since joining INSP in 2019, I have earned personal accolades such as the 2023 Top Women in Media (Cynopsis) and 2022 Cablefax Most Powerful Women in Cable Rising Tide Honor. I am proud to say I have been part of the very accomplished INSP Marketing Team, who has won Marketing Team of the Year Award from CableFax in 2022 and 2024. This is in addition to many awards won with Cynopsis and Promax (GEMA) over the years. Presently, I oversee everything on the 2nd screen including product roadmapping, development, editorial content, lifecycle marketing, email marketing, SMS marketing, social media, e-commerce, SEO, CRM, and digital content development (short-form). I also lead Digital and Social Media Marketing strategy for CrossRidge Center - a retail shopping and community destination in the Indian Land area.My team and I oversee digital content, product, social and email channels for INSP, WesternBound, ShopINSP, and ImagicommEntertainment. We also assist with the Consumer Marketing paid media buys, assisting in creative briefing and refinement.My strategic approach to managing multichannel platforms has resulted in increases across all major Digital and Social KPIs for INSP year-over-year since 2019. In 2021 we partnered with Arkadium to monetize and bring a gaming experience to INSP, which has increased Traffic and Page Views by a significant percentage since 2019. In 2023 we launched ShopINSP.com to continue to drive incremental revenue and brand awareness to our network.Since 2019, I have led my team at INSP to over 75 records broke across digital, email and social media.

University of Miami

Bachelor of Arts (B.A.), Marketing & Graphic Design