Tina M.
Head of Marketing | Leading Global Teams in B2B Marketing Strategy | Empowering Strong Teams | Strategic Relationships | Customer-centric Solutions
- Role
- Head of Marketing, Physical Test at HBK - Hottinger Brüel & Kjær
- Location
- Auburn, MA, US
- LinkedIn followers
- 500 followers
About Tina M.
As Head of Marketing for Physical Test at HBK, I lead a global team of marketing professionals dedicated to building strong customer relationships and driving growth. With a passion for developing customer-centric strategies, I work across teams to ensure we’re delivering the right message to the right audience.I thrive on collaborating with cross-functional teams, translating business objectives into actionable marketing campaigns, and optimizing the customer journey from start to finish. My focus is always on making marketing strategies that not only raise awareness but also convert leads into long-lasting customer relationships. I’m known for aligning marketing efforts with sales and product teams to create seamless, impactful campaigns that make a difference.I’m always looking for new ways to simplify complex challenges and lead teams to success. Whether it’s driving strategic marketing initiatives, optimizing lead generation, or managing key partnerships, I bring a thoughtful, hands-on approach to my work.
Experience
Head of Marketing, Physical Test
Apr 2023 — Present · Marlborough, MA, US
As the Head of Marketing for the Physical Test business unit, I lead a global team of Marketing Business Partners to develop and implement marketing strategies that drive growth, enhance customer engagement, and generate measurable results.> Lead a global team of marketing professionals, fostering collaboration across regions and ensuring alignment with business goals.> Develop and execute comprehensive marketing strategies to support revenue growth, product launches, and customer retention.> Build and nurture relationships with key stakeholders, ensuring marketing strategies are aligned with the broader business objectives.>Work closely with sales, product management, and other departments to translate market insights into actionable marketing initiatives.>Oversee the development of go-to-market plans for new products and solutions, ensuring successful adoption and engagement through targeted campaigns.
Education
University of New Hampshire
Bachelors of Science, Business Administration/Marketing, Spanish
2004 — 2008
UNH Peter T. Paul College of Business and Economics
Bachelors of Science, Business Administration/Marketing and Spanish
2004 — 2008
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