Tina Michelle Cheng
Design + Strategy
- Role
- Director of Design Strategy at Bracher
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Tina Michelle Cheng
Driven by a passion for improving quality of life through design, I guide clients and collaborators to deliver exceptional results through empathy and purpose. I\'m a Creative Director and Designer who is equally curious and curatorial, informed by a cultural sensitivity gained from living, studying and working in Europe, Asia, South America, and Africa. I am particularly adept at and enjoy:• Developing designs that hold rational and emotional resonance• Engaging people, ideas and processes to realize inspiring solutions• Problem-solving rationally, conceptually, spatially, and materially• Creating frameworks for projects of various scales and complexity• Cohesive creative direction across digital and physical media• Building and motivating multidisciplinary creative teams• Aligning stakeholders and establishing cross-functional support
Experience
Director of Design Strategy
Jan 2017 — Present · Brooklyn, NY, US
Creative direction, design direction, design strategy, opportunity framing, brand experience, and marketing and communication strategies for clients including Humanscale, Bank of America, Issey Miyake, Lab Crafters, Fogia, Stylex, Life Time Work, and Schumacher.
Education
DIS Copenhagen
Furniture Design/Build
2010 — 2010
San Diego State University
Bachelor of Arts (BA), International Business
1999 — 2004
The Cooper Union for the Advancement of Science and Art
Digital Fabrication
2016
Pratt Institute
Interior Design
2009 — 2011
Skills
- Space Planning
- Architectural Design
- Sketchup
- Furniture
- Proposal Writing
- Process Optimization
- Marketing Management
- Indesign
- Autocad
- Adobe Creative Suite
- Model Making
- Project Management
- Sketching
- Design Research
- Interior Design
- Woodworking
- Sustainable Design
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