Tina Coutts

Marketing Leader | Growth, Digital, Lifecycle & CRM

Role
Director - B2b Marketing, Planning and Operations at Cars Commerce
Location
Boston, MA, US
LinkedIn followers
500 followers

About Tina Coutts

I am a growth marketer with 15 years of experience in Tech, CPG and Hospitality. I have a passion for using data to inform decisions while remaining customer-focused. With experience on both B2B and B2C marketing teams, I enjoy working collaboratively to problem solve.Specialties: Marketing Strategy, Lifecycle Marketing, B2B Partner Marketing, Marketing Analytics and Financial Analysis, Sales Enablement, Customer Acquisition.

Experience

  1. Director - B2b Marketing, Planning and Operations

    Cars Commerce

    Mar 2025 — Present

    Responsible for driving pipeline and growth for Cars Commerce B2B platform of products and services. Oversee Marketing Ops, Campaigns & Media, and Lifecycle marketing teams.

Education

  • Northeastern University

    Bachelor’s Degree, Marketing / Management

    2001 — 2006

  • Simmons University

    Master of Business Administration (M.B.A.), Finance & Business Analytics

    2012 — 2015

Skills

  • Event Planning
  • Integrated Marketing
  • Leadership
  • Marketing Communications
  • Facebook
  • Budgeting
  • Social Media
  • Brand Management
  • Marketing Strategy
  • Customer Insight
  • Sponsorship Marketing
  • Business Development
  • Indesign
  • Supervisory Experience
  • Digital Marketing
  • Attention to Detail
  • Market Research
  • Training
  • Excel
  • Event Management
  • Management
  • Microsoft Office
  • Sales
  • Newsletters
  • Internet Research
  • Marketing
  • Contract Negotiation
  • Advertising
  • Social Networking
  • Social Media Marketing
  • Event Marketing
  • Brand Development
  • Special Events
  • Customer Service
  • Financial Modeling
  • Strategy

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Tina Coutts — Director - B2b Marketing, Planning and Operations at Cars Commerce in Boston, MA, US | Unifers