Tina-Marie Gulley

About Tina-Marie Gulley

Tech savvy leader that focuses on contribution and implementation of global marketing strategies and initiatives that increase profits. Particularly interested in growth marketing, digital marketing, brand awareness, lead generation, demand generation, lifecycle marketing, marketing programs, customer acquisition, customer loyalty, customer retention, activity based marketing, personalization, Account-based marketing (ABM), growth marketing, digital marketing, cross-functional team leadership, startup marketing, sales & marketing alignment, marketing automation, social media, content strategy, sales enablement, SEO/SEM and beyond.Tina-Marie lives her life as an imperfectionist with a seriously high tolerance for ambiguity. She is always looking to meet other professionals in the technology and marketing spaces—online or in person. Please feel free to reach out.Specialties: Go-to-Market (GTM) strategy (Start-ups / Emerging Tech / Enterprise), ABM (Terminus, Engagio, DemandBase, Sigstr) Lead generation, demand generation, marketing automation (Marketo, Eloqua, Hubspot), nurturing, lead scoring, B2B marketing strategy, B2C marketing strategy, SaaS marketing, integrated multi-channel marketing, target/segment marketing, advertising, direct marketing (online & print), in-house and co-sponsored webinars, SMB positioning, enterprise positioning, project management, vendor/agency management, strategic planning, market research, competitive analysis, people management, event planning, CRM (Salesforce, Dynamics), nonprofit management support, community outreach & development, social impact and social good.

Experience

1. CEO

   Ada Developers Academy

   Apr 2024 — Present

   Coming from a long-time board member position, I am deeply committed to raising awareness about Ada Developers Academy and advancing our mission. In September, I transitioned from Interim CEO to CEO, poised to drive growth and innovation at Ada permanently. We are dedicated to preparing women and gender-expansive adults to thrive in the tech industry, make a lasting impact, and shape the future of software development. Our top priority at Ada is to “change the face of tech” by fostering a welcoming and supportive environment for everyone but centering communities that are often under-served and underrepresented in tech.Earlier this year, we launched AI House with the City of Seattle Office of Economic Development, the Washington State Department of Commerce, the AI2 Incubator, and Ada. The first-of-its-kind public/private initiative, AI House is a dedicated space where AI experts, entrepreneurs, community leaders, and builders are creating the next era of AI in Seattle. It also serves as the physical office for both the Ada and AI2 Incubator teams. Looking ahead, the next phase of this partnership is set to ignite real change and further build a more inclusive community and culture through additional programming. As this partnership progresses, we plan to launch workforce development programs, led by Ada, designed to empower and uplift underserved and underestimated adults and create new pathways to success.

Education

• University of Washington

  BA, Communications & Nonprofit Management Minor

  2006

Skills

• Audience Marketing
• Customer Relationship Management (Crm)
• Field Marketing
• SEO
• Eloqua
• Strategy
• Competitive Analysis
• Marketing Roi
• Marketing Strategy
• Lead Scoring
• Partner Acquisition
• Cloud Computing
• Channel Marketing
• Event Management
• Omniture
• Trigger Campaigns
• Vertical Marketing
• Cms
• Lead Nurturing
• Customer Loyalty
• Direct Marketing
• Demand Generation
• Campaign Management
• Google Analytics
• Marketing Automation
• Lead Generation
• Customer Acquisition
• Marketing Analytics
• Inbound Marketing
• Marketing Management
• Drip Campaigns
• Global Marketing
• Outbound Marketing
• Ppc
• Social Media Marketing
• Saas
• Webinars
• Partner Marketing
• Salesforce.com
• Media Buying