Tina L.

About Tina L.

I am a results-driven Senior Digital Website Analytics professional with over 10 years of…

Experience

1. Sr Digital Analyst Adobe Customer Journey Analytics (Cja)

   Kroger Technology & Digital

   Jun 2025 — Present · Charlotte, NC, US

   Manage and act as key advisor on Adobe Analytics, Power BI, and other reporting tools to systematically drive improvements to self-service reporting and insights• Empower business partners to gain deep insights and unlock new value through self-serve omnichannel analytics on entire customer journey• Execute the strategy to improve speed to market for internal analytics insight requests, through a self-service, capability-based approach; demonstrate the ability to solve problems systematically• Champion the creation and definition of reporting and insights standards and best practices; work to continuously improve processes and practices, leading change and innovation• Partner with cross-functional teams to continually improve our capability to effectively measure and evaluate online behavior through business metrics and dimensions• Support a data-driven culture, educating the digital organization on everyday use of data as a resource• Develop and evolve training to empower stakeholders to develop an analyst mindset and build reports

Education

• Cleary University

  Bachelor

Skills

• Social Networking
• Social Media Measurement
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Digital Media
• SEO
• Market Research
• Blogging
• Lead Generation
• Social Media
• Omniture
• Advertising
• Analytics
• Marketing
• Google Analytics
• Online Advertising
• Sem
• Digital Photography
• Direct Marketing
• Interactive Marketing
• Google Adwords
• Leadership
• Facebook
• Digital Marketing
• Online Marketing
• Email Marketing
• Data Analysis
• Access
• Digital Strategy
• Photography
• Wordpress