Tina Ingall

About Tina Ingall

Brand strategist and planner. Collaborative partner. Champion of human connections that…

Experience

1. Founder, Brand Strategist

   The Twig Group

   Jan 2008 — Present · Chicago, IL, US

   The Twig Group is a network of accomplished business and marketing professionals founded with the fundamental purpose of providing scalable, outsourced marketing resources to marketers, marketing agencies and business partners. Our range of capabilities is broad and covers all marketing and communications disciplines. Members of The Twig Group fulfill roles or consult on a temporary, part-time or as-needed basis. With a combination of real world and professional insight, we value life experience as a critical part of professional success. This has taught us to be as committed to our dynamic careers as we are flexible.Some of The Twig Group\'s relationships include: Hilsmier Consulting – Brand strategy/refresh, research and identity development. Damen Jackson - Strategic planning, client development and project management support for wide range of B2B and B2C clients. Built brand strategy practice, contributing over $2.25MM to billings from 2014-17.Swivel Group - Strategic development of luxury customer lists in 18 markets, project execution for online RSVP site for luxury events. Hoffman for Illinois - Increased candidate awareness from 0-34% in five months; managed hiring and employment of 20 staff and consultants in four weeks as Director of Marketing/Operations for late entry US Senate candidate.Clients/projects include: brand and website development for new correctional behavioral health consultancy; brand strategy and online execution for new product group of large chemical manufacturer (landing page, video, advertising), marketing and operations for healthcare advocacy start-up; brand development and marketing collateral for Illinois-based cannabis grower/brand; project lead for development of enterprise software (web and mobile apps) for new wireless lighting controls product.

Education

• Wheaton College Massachusetts

  BA

• Northwestern University

  Masters

Skills

• Direct Mail
• Customer Relationship Management (Crm)
• Email Marketing
• Shopper Marketing
• Client Service
• Business-to-Business (B2b)
• Account Management
• Interactive Marketing
• Creative Direction
• Mobile Marketing
• Youth Marketing
• Product Development
• Management
• Strategic Planning
• B2b Marketing
• Integrated Marketing
• Business Strategy
• Customer Insight
• Strategic Partnerships
• Financial Services
• Crm
• Marketing
• New Business Development
• Online Marketing
• Brand Development
• Segmentation
• Retail
• B2b
• Direct Marketing
• Online Advertising
• Sponsorship
• Advertising
• Business Management
• Promotions
• Digital Strategy
• Key Account Management
• Business Development
• Relationship Marketing
• Creative Strategy
• Leadership