Tina Hafer

About Tina Hafer

I have 25 years of technology and enterprise software experience in both technical sales and product marketing. I help clients see the big picture, clearly identify their challenges, and create a plan to overcome them.From product launch to revenue growth to closing an investment round to exit and beyond, I play a strategic role in defining clients’ product marketing — product hierarchy, positioning and messaging, packaging and sales enablement activities. For companies like Greenlight Guru, MOBI, and PactSafe, I have unpacked the full value of their software and equipped their sales team with the framework to deliver their message to the market. Before Innovatemap, I spent the majority of my career in marketing and sales successfully participating and leading teams of Technical Sales Consultants as well as driving improved relations between sales and marketing as head of Field Enablement and Product Marketing. I have been responsible for solutions ranging from marketing technologies to IT help desk. I was with Aprimo, Inc.(Teradata) for over 10 years and prior to that, served in a number of roles across product marketing and technical sales for Software Artistry and Tivoli Systems. Before joining the enterprise software world, I began my career in IT implementing and providing service across enterprise platforms. I hold a B.S. from Ball State University.

Experience

1. Executive Partner, Product Marketing and Business Operations

   Innovatemap

   Mar 2014 — Present

   As a founding partner of Innovatemap, Tina guides our clients and our agency to the big picture. Her love for un-complicating the complicated drives her in solving our partners’ challenges and evolving the Innovatemap business.Tina brings a 25-year career in technical sales and product marketing to Innovatemap. In all endeavors, she breaks through surface-level conversations to discover how products succeed. She believes in helping clients uncover and activate their own magic to create compelling products that sell, a topic she also covers as co-host of the Better Product podcast’s Unlock Product Marketing series. Tina provides unmatched wisdom on today’s toughest tech questions, and her joy comes in creating growth opportunities for the next generation of product marketers.

Education

• Ball State University - Miller College of Business

  BS, Management Information Systems

  1988 — 1992

Skills

• Saas
• Sql
• Marketing Operations
• Integrated Marketing
• Data Warehousing
• Professional Services
• Business Analysis
• Lead Generation
• Software Project Management
• Crm
• Enterprise Software
• Software Implementation
• Program Management
• Marketing Automation
• Requirements Analysis
• Cloud Computing
• Content Management
• Software Development
• Multi-Channel Marketing
• Business Intelligence
• Pre-Sales
• Solution Selling
• Sdlc
• Salesforce.com
• Sales Enablement
• Analytics
• Microsoft Sql Server
• Demand Generation
• Agile Methodologies
• Product Management
• Database Marketing