Tina H.
Head of Cross Functional Experience, Mcdonald s @Cossette
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WORK HISTORY
Head of Cross Functional Experience, Mcdonald s @Cossette
Toronto, ON, CA
Managing a dynamic team across Social, Retail and CRM/Owned Digital for McDonald\'s Canada.
EDUCATION
Institute of Communication Agencies (ICA Toronto)
Certified People Manager Course
University of Waterloo
Honours BA, Co-operative Education
Universität Mannheim
International Marketing Exchange Program (Germany)
ABOUT TINA H.
Collaborative marketing leader experienced in developing integrated communications solutions and guiding cross-functional teams.• Highly engaged business lead with experience in Digital, CRM and Mass media across a variety of sectors including Quick Service Restaurants (QSR), Financial Services, Telco and Not-for-Profit• Commitment to compelling brand strategy and creative that achieves business goals• Passionate about design thinking and creating great end-to-end customer and employee experiences• Pro-active people manager and team leader • Deep experience working with specialized agency teams across social, media, UX, technology, creative and solutions strategy• Financial services experience includes BMO (10 years as AOR), Tangerine (CRM) and Street Capital Bank• McDonald’s (6 years), Suncor, Gildan, TELUS and Bell Mobility• Not-for-Profit clients include Habitat for Humanity Canada, Sick Kids Lottery and CNIB
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