Tina Deng

About Tina Deng

I’m known for leading organizations through transformational change that strengthens customer loyalty, accelerates revenue, and delivers measurable outcomes. With experience spanning the entire business and customer lifecycle, from marketing, sales, implementation to customer success and operations, I bring a rare, cross-functional perspective that enables innovation, scale, and high-performing teams. My expertise has shaped global organizations delivering complex products and services. I design roadmaps and execution strategies that scale, modernize, and optimize operations, driving increased adoption, renewals, engagement, and advocacy across client portfolios ranging from startups to global enterprises, including some of the world’s most iconic brands. Experience with B2B, D2C, B2C, B2B2C. Highlights of my achievements include: Catalyzed high-growth companies that serve brands of all industries, sectors, and sizes. Orchestrated digital and CX transformations for industry-leading powerhouses, catapulting them to success and setting new industry standards (AI, automation, process engineering, team architecture) Surged top-line revenue within a mere six months, while executing surgical precision to achieve bottom-line savings annually. Converted a multitude of strategic, enterprise customers on the verge of disloyalty into passionate advocates, fueling exponential growth. Upgraded customer experience, slashing effort and ensuring frictionless journeys to earn coveted IDC CSAT recognition and surge NPS by 48 points. Architected, scaled, and redesigned global customer-facing teams and operations, combining efficiency, cost optimization, and flawless service delivery. Pioneered best-in-class Customer Experience and Center of Excellence to continuously innovate and define best practices, forging a path of consistent high-caliber results. Strong record of succeeding where others have failed and entrusted with more responsibility in every role after achieving top performance.It’s not just business results that set me apart from other successful executives. I genuinely care about the people who work with and for me, often taking personal time to mentor and grow those around me. Connect with me today to learn more about what I can do for your company!

Experience

1. VP of Operations

   Healthspan Collective

   Jan 2023 — Present · Los Angeles, CA, US

   Healthspan Collective is on a mission to transform longevity and wellness by creating a global ecosystem of wellness products, technology, and thought leaders through evidence-based products, education, media, and events. Focused on new science and breakthroughs to transform our body, heart, and mind. Formerly, Healthspan Productions, we are expanding into 6 related businesses that cover B2B and B2C, thereby delivering impact spanning professionals to enthusiasts. Providing strategic leadership across customer experience, go-to-market, and employee operations to drive scalable growth. Focused on building the systems, teams, and frameworks needed to evolve the company from a startup to a global brand.Key Focus Areas:* Expanding the company into 6 different entities* Customer Success and CX Operations (Onboarding to Delivery)* Employee Experience and General Operations (Human Resources, Recruiting, Accounting)* Go-to-Market, Marketing, Social Media, and Event Strategy* Scalable Operational Infrastructure and FrameworksSelected Accomplishments:* Delivered a 98% customer satisfaction rate (CSAT)* Achieved 2x customer growth year-over-year by orchestrating targeted marketing campaigns, aligning with renowned wellness and longevity partners, and scaling operations to elevate brand visibility, expand customer segments, and increase customer engagement.* Planned and executed a high-impact 3-day inaugural Summit (2023) featuring longevity experts, wellness celebrities, and biotech innovators* Implemented CRM, Work Management, and Community platforms, laying the foundations for data-driven growth and cross-functional alignment.

Education

• University of Southern California

  Bachelors of Science, Business Administration

• UCLA Anderson School of Management

  Master of Business Administration - MBA

Skills

• Enterprise Software
• Microsoft Sql Server
• Technical Support
• Business Analysis
• Agile Methodologies
• Software Project Management
• Management
• Testing
• Soa
• Quality Assurance
• Requirements Analysis
• Cloud Computing
• Saas
• Project Management
• Test Automation
• Pmo
• Pmp
• Sdlc
• Leadership
• Xml
• Unix
• Requirements Gathering
• Agile Project Management
• Product Management
• Vendor Management
• Databases
• Process Improvement
• Business Process Improvement
• Integration
• Software Development
• Scrum
• Software Quality Assurance
• Sql
• Visio
• Business Intelligence