Tina Cordes
A plug-and-play strategist for brands and agencies
- Role
- Owner Strategist at Ambeti
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Tina Cordes
A PLUG-AND-PLAY STRATEGIST FOR BRANDS AND AGENCIES-ApproachMOVE THE BALL DOWN THE FIELD- Maximize or develop project plans- Build momentum with WIP docs- Remove bloat to sharpen strategiesCOLLABORATE AT ALL LEVELS- Discussions with senior leadership and executives- Create strawman strategies - Use insights and frameworks to inspire teamsAN OUTSIDE PERSPECTIVE- A generative “yes, and…” approach- Quantitative and qualitative insights - Encourage brands to embrace who they are-Areas of ExpertisePRODUCT STRATEGYHigh-level and in-the-weeds product and service development- Audience: customer journeys, experience mapping, personas, user testing- Research: trends, competitive landscape, qualitative interviews, user testing- Development: features, monetization, prioritization matrix, content, gamification, ecommerce, future visioning, scenario planning- Project leadership: workshop facilitation, roadmaps, briefing, new business pitchesBRAND STRATEGYA scalable framework to resonate with target audiences- Platform: vision, mission, purpose, positioning, values, pillars, tone of voice, messaging framework, naming- Research: competitive analysis, target audience, industry trends- Project leadership: workshop facilitation, stakeholder interviewsCOMMS + MARKETING STRATEGYA digital and social-first approach to marketing - Research: customer, competitive, cultural and company insights, trends- Audience: segmentation, customer journey- Concepts and campaigns: creative briefs, playbooks, rollout plans- Project leadership: brainstorm facilitation, immersion synthesis, new business pitches-Verticals + ClientsTECHNOLOGYGoogle / IBM / Lenovo / Huawei / Sony / Samsung / T-Mobile / Metro / eBay / Stripe / Atlassian / Benchling / Waze / Shopware / Get Upside / Spotter / QewdFASHIONNike / Patagonia / Chanel / Lululemon / Levis / Adidas / Dockers / Alternative Apparel / Disney StoreFOOD + BEVERAGESRed Bull / KFC / Stumptown Coffee Roasters / Clif Bar / Luna Bar / Kenwood Wines / Carlsberg / Plum OrganicsENTERTAINMENTUFC / Sony Pictures / Universal / IMAX / Netflix / Anki / Xbox / Second Life / RdioCULTURAL The Met / Sesame Workshop / Google X / Gates Foundation / Berkeley Lab / Emerson Collective / Oregon Community Foundation / Western Rivers Conservancy / Design Week Portland / GPEELMISCGuardian Insurance / Dwell / Sequoia Capital / Salem Health / Scorpion / WARC / Bonsai Mirai
Experience
Owner Strategist
Jun 2018 — Present · Portland, OR, US
A seasoned strategic partner who quickly diagnoses business problems to clarify insightful, actionable and creative opportunities.A STRATEGIC PARTNER FOR LEADERSHIP TEAMS- Provides a researched and thoughtful strategic POVAN EXPERIENCED INDEPENDENT CONTRIBUTOR- Develops high-quality work on tight deadlines
Education
University of Michigan - School of Information
MS, Information Science
American University
BA, French Culture
Skills
- Digital Strategy
- Digital Media
- Experience Design
- Indesign
- Integrated Marketing
- Account Management
- Dog Training
- Facilitation
- Creative Strategy
- Social Media Marketing
- Research
- User Experience
- Content Strategy
- Content Development
- Strategy
- Brainstorm Facilitation
- Digital Marketing
- Strategic Communications
- Social Media
- Marketing
- Interactive Advertising
- Concept Development
- Creative Direction
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