Tina Cinque

About Tina Cinque

As the Chief Marketing Officer at Blue Cardinal Home Services Group. I am responsible for the strategic and executional efforts related to the marketing of HVAC residential services, including lead generation, customer acquisition, retention, and brand strategy. Several Career Keynotes- Deliver Growth & Scaling - Grew the US home warranty subscription business to over 8.5 million members, including successful D2C business through repeatable and scalable marketing playbook- Conceptualize and Execute Targeted Omni-Channel Marketing Strategy to Maximize ROAS - Optimize over $60 million dollar marketing budget for subscription and HVAC residential marketing. Leverage data driven insights to drive targeted acquisition, cross sell, win-back and retention marketing strategy- Leadership & Mentoring - Hired and led an exceptional team of accomplished marketing experts focused on the entire customer lifecycle - acquisition to retention. Created a positive, FUN culture of creativity, accountability and results leading to personal and professional growth- Customer Engagement & Loyalty - Delivered YOY increases in customer retention/loyalty with personalized communication strategy by segment- Innovation & New Product Development - Launched over 5 new products and enhancements that increased net income per customer over 6% year over year. Developed products to reach new audiences.Expertise and skills include omni-channel marketing strategy, digital & direct response, lead gen, direct to consumer, affinity marketing, customer acquisition and retention, LTV/CAC/ROI/P&L management, budget planning/forecasting, creative development, direct mail/traditional channel expertise, digital, SEO/SEM, social, M&A integration, marketing management & operations, fulfillment, and project management. My career has been focused on HVAC/homeowner residential services, utility, direct to consumer, subscription, insurance, and financial institutions go-to-market strategy. I am passionate about scaling businesses and delivering revenue growth, enhancing customer loyalty, and building high-performing teams. My mission is to deliver value and convenience to our customers, while creating a positive impact in the communities we serve.

Experience

1. Chief Marketing Officer

   Blue Cardinal Home Services Group

   Jul 2024 — Present

Education

• Cranfield School of Management

  Management Excellence Program, Business/Commerce, General

• Sacred Heart University

  MBA, BS, Business Administration

Skills

• Marketing
• Product Management
• Business Development
• Budgets
• Direct Mail
• Direct Marketing
• Marketing Management
• Email Marketing
• Team Leadership
• Strategic Partnerships
• Integrated Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Account Management
• Management
• Strategic Planning
• Analytics
• Advertising
• Customer Retention
• Strategy
• Lead Generation
• Customer Acquisition