Tina Barnes
Head of Marketing - Ericsson Canada Cu @Ericsson
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WORK HISTORY
Head of Marketing - Ericsson Canada Cu @Ericsson
As a member of the Canadian Leadership Team, this role is accountable for building Ericsson’s reputation, relationship and revenue with one of its largest growing country units in the world. The role interfaces between Ericsson Sales Account team dedicated to all Canadian Tier 1 and Regional Carrier accounts and engage customers to grow, design and deliver effective campaigns and initiatives that meet their business goals- Recognized as Global top performer with Impact Award 2022, & NA with Pinnacle Award 2022 - Increased Canadian database 190% in 2 years, through engaging content, webinars, customized content, events and more. Canada has the top engagement metrics in North America- Contributed to an increase in unearned media exposure by over 261% through speaking engagements, interviews, media releases- Managed national Tier 1 and regional Tier 2 customer accounts with strategic engagements and programs that ensured growth for Ericsson and differentiation for our customers- Developed new content that was picked up globally, including use cases, and other innovative stories to support brand awareness and initiatives- Leveraged Imagine Live Roadshow where we visited clients onsite across the country with aa program of content, training, and customized demos. The event added contacts, generated $Ms in new sales opportunities, and engaged our customers face to face after a long Covid absence. It enabled us to have meaningful conversations with our customers- Ensured Tier 1 customers participated in exclusive Global Consumer Lab Start Up 5G program which resulted in tighter relationships with senior executives on monetization and POCs- Launched a new branded assets and supported a Made for Canada paid media campaign to strengthen our leadership presence- Brought our best foot forward to Customer events including conferences, training days, B2B customer activity, joint content development and media to improve sales activity.
EDUCATION
Dalhousie University
MBA, Marketing
SKILLS
ABOUT TINA BARNES
Strategic marketing executive with 20+ years experience in leading complex initiatives…
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