Tina Singh

Data Analyst - Se @Aon

Managed full implementation and optimization of GA4, including property/report suite setup, custom dimensions, and data retention policies. Designed advanced event tracking strategies using Google Tag Manager (GTM), deploying tags via data layers and ensuring accuracy across platforms. Conducted regular audits using tools like GTM Debug Panel, and browser dev tools to validate and troubleshoot analytics implementation. Conducted Analytics Audits to identify and resolve tracking discrepancies, data inconsistencies, and reporting gaps, ensuring clean and reliable data. Analyzed User Journeys to uncover opportunities for enhancing website navigation, user experience, and marketing performance through multi-touchpoint analysis. Developed custom Looker Studio dashboards to visualize key customer KPIs, marketing performance, and campaign effectiveness.