Tina Lirot

About Tina Lirot

I’m a marketer who believes that good strategy should feel simple — and that the best…

Experience

1. Senior Marketing Manager

   Aqueity

   Nov 2024 — Present · Chicago, IL, US

   Key Responsibilities & Achievements: • Led the rebrand and relaunch of Aqueity’s website, featuring updated brand messaging, a refreshed visual identity, and a new gated content strategy to improve lead tracking and conversion. • Built an in-house video studio and launched a new quarterly webinar series, enabling scalable video production and more dynamic content marketing. • Developed a full client testimonial program—producing both video and written case studies, with two video stories completed and two more planned quarterly. • Created new behavior-based HubSpot workflows for each service page, delivering tailored email nurture tracks based on site engagement and intent signals. • Designed and launched a direct mail campaign targeting three core industries with monthly sends (150/month total), customizing messaging for each segment to increase relevance and response. • Oversee the Digital Marketing Specialist, directing all social media strategy and digital ad execution. • Act as the point of contact for all external agencies, ensuring strategic alignment and consistent branding across campaigns and deliverables. • Manage community and trade show presence across four active Chambers of Commerce, coordinating employee participation and brand visibility at key regional events. • Own all graphic design and visual content creation, from campaign assets to event materials and case studies.Tools & Platforms:HubSpot · Canva · Miro · SEMrush · Videotap · Adobe Premiere · Adobe Photoshop · Adobe Express · Teams Webinar · Zoom

Education

• Western Michigan University

  Bachelor’s degree in Film, Video, and Media

  2016 — 2020