Tina Lin
Associate, Paid Social @ PayPal/Venmo | Publicis Groupe
- Role
- Associate Campaign Manager, Paid Social at Zenith
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tina Lin
I have worked across advertising, content marketing, creator management, and campaign…
Experience
Associate Campaign Manager, Paid Social
Jun 2025 — Present · New York, NY, US
Client: PayPal - B2B & Venmo *Under Publicis Groupe - Manage end-to-end paid social campaigns across Meta Ads Manager, LinkedIn, Pinterest, Snapchat Ads Manager, TikTok, and Reddit for two lines of business (Venmo and PayPal B2B)- Oversee 60+ campaigns daily, spanning full-funnel strategies from awareness to conversion-Collaborated on onboarding PayPal into Publicis Groupe, supporting workflow integration, campaign migration, and stakeholder alignment across multiple regions- Monitor daily pacing and performance, delivering actionable insights, optimization recommendations, and budget allocation strategies to ensure efficient spend- Conduct QA and reporting, compiling daily reports for the paid social team with data-driven adjustments to maximize ROI- Pull and analyze data across platforms to inform campaign optimization and cross-channel strategies.
Education
Stony Brook University
Bachelor of Science - BS, Bachelor of Arts - BA
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