Tina Lee
West Coast Brand Development Advisor | Visual Merchandising & Cultural Event Strategist | Luxury Retail Experience Expert
- Role
- West Coast Brand Development Advisor at TORY BURCH
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Tina Lee
I\'m Megersa Wakjira Anbesa, a professional with a BA Degree in Economics from Haramaya University and a Master\'s in Project Planning and Management from Tecno Link College. I have a passion for delivering excellent Know Your Customer (KYC) support and bring strong communication and project planning skills to every opportunity. I\'m committed to effective service delivery, problem-solving, and adding value in every professional setting.
Experience
West Coast Brand Development Advisor
Jan 2019 — Present · Los Angeles & San Francisco, CA, US
Serve as West Coast Brand Development Advisor for Tory Burch, overseeing visual merchandising, cultural event curation, and customer experience strategy across flagship stores in Los Angeles (Rodeo Drive) and San Francisco (Union Square). Specialize in tailoring brand narratives for Asian and international clientele, integrating cultural storytelling into retail spaces. Lead seasonal visual upgrades, festive window displays, and bespoke in-store experiences that align with global brand guidelines while reflecting local market nuances. Facilitate collaborations with women’s business associations and lifestyle influencers to expand brand reach and customer engagement in the West Coast luxury market.
Education
UCLA Anderson School of Management
Master’s Degree
1999 — 2002
National University of Singapore
Bachelor’s Degree
1994 — 1997
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