Tina Kalpesh

About Tina Kalpesh

I\'m an education marketing strategist with an eye for brand storytelling and a pulse on what drives school brand thereby amplifying admissions.Over the last 6 years at JBCN International School, I’ve partnered closely with Admissions and Academic teams to craft enrolment journeys that don’t just inform—they resonate. From parent engagement campaigns to digital content that converts, I build brand narratives rooted in insight, data, and heart.Now based at JBCN’s corporate office, I lead strategies that scale our visibility across five campuses—amplifying brand strategy, LinkedIn presence, and smart communications that align with school leadership goals. Whether it’s shaping content policy, refining tone of voice, or training internal teams, I believe every message should earn attention and build trust.I’ve also worked across departments, mentored learner teams, and led initiatives that connect parents, alumni, and staff with purpose and pride. As a marketing professional and a parent, I get what families seek in a premium school experience—and how to translate institutional excellence into action.Core strengths:Brand Strategy & PositioningAdmissions-Focused MarketingContent & Campaign DevelopmentSEO & LinkedIn GrowthCommunications Policy DesignDigital & Social MediaStorytelling that ConnectsInternal Stakeholder EngagementProject & Relationship ManagementI believe great school brands are built on trust, not trends. And marketing in education is not just about visibility—it’s about value, voice, and vision.

Experience

1. Marketing Manager

   Jbcn Education

   Aug 2024 — Present · Mumbai, IN

   Promoted from school-level role)Leading the communications strategy and brand mandate for JBCN Education across all campuses, with a strong focus on digital growth and stakeholder engagement.Spearhead strategic branding initiatives across social media, LinkedIn, and internal communications to build a consistent and compelling brand voice.Design and implement cross-platform marketing campaigns aligned with academic milestones, admissions goals, and leadership vision.Collaborate closely with the Admissions and Academic teams to craft campaigns, onboarding assets, and digital content that enhance enquiry conversion and family engagement.Develop policy frameworks, communication guidelines, and brand storytelling documents for internal and external alignment.Ensure brand consistency across all digital and offline channels, amplifying JBCN’s visibility both nationally and internationally.

Education

• Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

  Bachelor of Arts - BA

  1997 — 2000

• Vidhyanidhi Education Society

  Diploma

• Indian School Muscat

  Schooling

  1984 — 1992

• Aptech Computer Institute

  Diploma in Desktop Management Skills

  2001 — 2001

• ZAP Infotech

  Diploma of Education

  2000 — 2001