Tina Hofmann

Intrapreneur Mobility Business Development, Innovation Management @Schwarz Corporate Solutions

Heilbronn, DE

Establishing the customer mobility division, consulting the real estate divisions of Lidl and KauflandResponsibilities included- Service Design and Innovation Management: developing and validating new business models and services- Development of mobility strategies in alignment with overall corporate goals- Project management of strategic partnerships with mobility providers at Lidl and Kaufland branches- Speaker at internal and external networking events (e.g. Heuer Immobilien-Dialog), contact person for mobility partners and political stakeholders- Customer research e.g. customer and expert interviews, customer journey mapping, focus groups, user testing

University of Hohenheim

Master of Science - MS (double degree) , Marketing/Marketing Management, General

University of Hohenheim

Bachelor of Science - BS, Business Administration and Management, General

HEC Liège

Master's degree (double degree) , Marketing Management, Strategic Intelligence and Entrepreneurship