Tim Jones

Global Head of Research & Insights @Mirriad

London, GB

Spearheading global research and insight strategy at Mirriad, a pioneer in AI-driven in-content advertising (Virtual Product Placement), with business operations across the US, EMEA, India, and China.Mirriad collaborates with over 100 networks and music producers—including Warner Music, Paramount, AMC, Fox, Hallmark, Channel 4, Sky, and RTL—to deliver campaigns both directly to clients and via media agencies.I lead a team that sits at the heart of Mirriad’s strategy and plays a critical role in driving brand and agency engagement. Our work focuses on establishing new measurement standards, proving advertising effectiveness, and engaging key industry stakeholders.Highlights:Developed an industry-agreed audience measurement framework for this emerging ad format (whitepaper available)Established a rolling advertising effectiveness framework that demonstrates the impact Mirriad delivers to brands (whitepaper available)Created the first-ever in-content advertising pixel (tag) measurement system linked directly to sales and revenue outcomesRegularly represent Mirriad in the industry—presenting to clients, agencies, network partners, and industry bodies