Tim Murphy

About Tim Murphy

An experienced leader in CX, UX, VOC, Online, Omnichannel, Brick & Mortar Shopper Behavior, and User-Centered Design, Research & Insights. Supporting the LEGO Group’s massive growth over the past 10 years and helping to make our LEGO experiences a little more awesome.My experience and many varied roles evolved from a design and business background, holistic thinking, and an entrepreneurial spirit, with a desire to improve experiences. This includes as an Owner & Principal of a Philadelphia Full-service Advertising Agency focused on leveraging emerging technologies, also as a Creative Director, a UX Manager, a Marketing Manager, and a University Art & Design Professor. A strong accomplishment leader with a collaborative mindset, experience, vision, and a real-world understanding of leading global multi-functional teams in end-to end-development of data-driven experiences that exceed business and users’ expectations. Examples of some achievements at the LEGO Group: Head of Voice of the Shopper Insights team (LEGO’s global VOC program) This includes many departments: Customer Service, Global Insights, LEGO Retail ECommerce, LEGO Brand Retail Stores, Marketing, Merchandising, Development, and BI resulting in experience and operational improvements and year-over-year record-breaking improved Net Promoter Scores (NPS).Onboarded LEGO\'s first eCommerce multi-variant testing tool and testing program strategy, execution, measurement, and internal comms. The program supported optimization on LEGO.com and trialed new technologies before recommending them to our global partner retailers. Example: Testing engagement of early versions of onsite interactive-shoppable video content.Managed UX Testing, UAT, and stakeholder management on the first responsive LEGO.com, partnering with the Filament Group and Ethan Marcotte who originally coined the term “responsive design.”Designed research strategies and implementation, behavioral and attitudinal segmentation, persona development, and facilitation of multi-level stakeholders in design-thinking work sessions. Focused customer-centric research, design, and validation of LEGO\'s first mobile eCommerce website. Global Business lead on Adobe internal search platform, Adobe product recommendation engine, and Adobe multivariant testing tool.Partnered with many top-tier strategy and marketing consultancies including McKinsey, Boston Consulting Group, IPSOS, and Bain.Passion for the many aspects of user needs, behavior, analytics, product development, testing, optimization, and personalization.

Experience

1. Adjunct Professor of Visual Communication Design

   University Of Hartford

   Aug 2014 — Present · Hartford, CT, US

   Hartford Art School @ University of HartfordInstructing courses with a User Experience emphasis that focus on complex design structures and the visual/logical organization and representation of information. Instructing Graphic Design courses with a concentration on users and target audiences. Students research and develop methodical processes to solve complex problems and gain exposure to developing comprehensive identity designs. Instructing courses on Issues in Design, with an emphasis on the integration of historical ideas, styles, and trends in contemporary design practice and focusing on user-centered design within the physical and digital spaces.

Education

• Massachusetts College of Art and Design

  BFA

  1983 — 1988

• University of the Arts

  MFA

  2005 — 2007

Skills

• Mobile Design
• Typography
• SEO
• Information Architecture
• User Experience
• Creative Direction
• Adobe Creative Suite
• Digital Strategy
• Drawing
• Advertising
• Brochures
• Graphic Design
• Art
• Concept Ideation
• Visual Communication
• Creative Strategy
• Concept Development
• Indesign
• Illustration
• User-Centered Design
• Copywriting
• Integrated Marketing
• User Experience Design
• Online Marketing
• Art Direction
• User Interface Design
• Graphics
• Wire Framing
• Painting