Tim Scott

Experience

1. Senior Director, Direct Marketing and Operations

   Bass Pro Shops

   Jul 2008 — Present

   Acquire and develop profitable customer relationships across our omnichannel business. Test, deploy and optimize related strategies, operations, and technology. Monitor and manage customer experience, social media/sentiment, campaign response, and profitability. Drive branded digital experiences - Personalization, A/B Testing, UX/UAT, optimize onsite search. Enterprise & Digital Analytics - implementation, scale, data storytelling w dashboards and KPIs.Hire and develop predictive modeling, user experience + testing, database marketing, print marketing circulation strategy, contact center (inbound orders/customer service/social moderation), web analytics, and wholesale teams.

Education

• University of Utah

  BA - Consumer Economics, BS - Management

• Westminster University

  Master of Business Administration (MBA), Marketing, Management of Information Systems

• University of Utah

  Associate of Arts and Sciences - AAS, Spanish Language and Literature

Skills

• Content Strategy
• Customer Relationship Management (Crm)
• Interactive Marketing
• Integrated Marketing
• Business Intelligence
• Wholesale
• Marketing
• Organizational Effectiveness
• Operational Excellence
• Database Marketing
• Customer Acquisition
• Multi-Channel Marketing
• Customer Experience
• Customer Retention
• Management
• E-Commerce
• Talent Developer
• Marketing Strategy
• Mobile Marketing
• Digital
• Email Marketing
• Retail
• Product Marketing
• Direct Marketing
• Strategy
• Contact Centers
• Web Analytics
• Social Media Marketing
• Crm
• Analytics
• B2b Marketing
• Social Media
• Cross-Functional Team Leadership
• Sem
• Digital Marketing