Tim Schäfer
Senior Pr & Communications Manager Dach @Voi Technology
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WORK HISTORY
Senior Pr & Communications Manager Dach @Voi Technology
Berlin, DE
Lead strategic communications and public positioning for Voi across the DACH region, working closely with senior stakeholders across Public Policy, Market Development and central teams- Lead communications for 25+ city launches, achieving a 100% media coverage rate and establishing a scalable launch framework used across markets- Secure Tier-1 media placements and national broadcast coverage, positioning Voi as a leading voice in debates on urban mobility, safety and regulation- Build high-impact partnerships and event presence, generating significant value through zero-budget and barter models- Align communications with public policy and commercial strategy, supporting tenders and strengthening relationships with cities and policymakers- Own social media strategy for DACH, using channels to amplify narratives, support launches and drive visibility
EDUCATION
Hochschule Hannover
Bachelor of Arts (B.A.), Public Relations
Hochschule Hannover
Master of Arts (M.A.), Communication Management
Saxion University of Applied Sciences
TV production
ABOUT TIM SCHÄFER
As a Communications & PR lead DACH at Voi, I work at the intersection of media, cities and business strategy - driving how shared micromobility is positioned, understood and integrated into urban transport systems across the DACH region.My work goes beyond traditional PR: I use communications as a strategic lever to support market entry, influence regulatory environments and build long-term trust with cities, policymakers and the public.Over the past years, I have- Led communications for 25+ city launches across Germany, Austria and Switzerland, achieving consistent positive media coverage and establishing a scalable launch framework used across teams- Positioned Voi in Tier-1 and national media as a credible voice in debates around urban mobility, safety and regulation- Built high-impact partnerships and visibility at major industry events; often with minimal or zero budget- Managed and developed social media as a strategic channel to shape narratives, support launches and amplify thought leadership across markets- Supported strategic tenders and market expansion efforts by aligning communications, policy narratives and stakeholder expectationsI specialise in- Strategic communications in regulated industries- Public policy and stakeholder alignment- Integrated communications across earned, owned and social channels- Thought leadership and media positioning- High-impact execution with limited resources
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