Tim Waldron
Enterprise Technology Advisor | Data Infrastructure, Enterprise Platforms & GTM Strategy | 26 Years at NetApp
- Role
- Director of Thought Leadership Cybersecurity & Ai at NetApp
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Tim Waldron
Over 25 years in enterprise tech, I’ve worked across the full customer journey — from IT and product marketing to analyst relations and sales enablement. What I’ve learned is simple: strategy, story, and sales are inseparable.That belief inspired me to build Slide Notes Studio — a creative strategy venture focused on how technology companies connect ideas to impact. Whether through trade-show storytelling, go-to-market messaging, or executive insight frameworks, my goal is to bridge the gap between what a company knows and what the market hears.I help B2B Technology Vendors- Align AI, cybersecurity, and data narratives to real business outcomes- Turn analyst insights and field intelligence into GTM clarity- Equip sales teams, PR and Marketing with stories that resonate in the field- Capture live event and trade-show content that tells the story behind the brandMy approach blends enterprise rigor and creative execution — combining the precision of a strategist with the instincts of a storyteller.
Experience
Director of Thought Leadership Cybersecurity & Ai
May 2025 — Present · San Jose, CA, US
Thought Leadership Strategist for Cybersecurity and Artificial Intelligence (AI)—two of the most dynamic and consequential arenas in enterprise technology. I lead the development of differentiated points of view (POVs), executive content, and multi-channel campaigns that advance NetApp’s position as a trusted voice in the evolving AI and cyber resilience landscape.I work as part of a small, specialized team—each of us owning a strategic domain. Key Focus Areas:• Translate NetApp’s strategic positioning into compelling narratives on Cyber Resilience and Responsible Enterprise AI• Design flagship hero content—executive POVs, white papers, customer spotlights, and research—to anchor these themes• Collaborate with SMEs, execs, and cross-functional teams to deliver content across owned, earned, paid, and shared channels• Partner with PR, Analyst Relations, and Events teams to amplify content through high-visibility activations Results & Impact:• Shaped NetApp’s FY26 Thought Leadership calendar for Cyber and AI, aligned with key business goals• Elevated executive visibility on cybersecurity and AI topics via targeted speaking placements and LinkedIn strategies• Platform-led storytelling to drive engagement and brand equity Skills & Tools:Thought Leadership Development | Cybersecurity Messaging | AI Strategy | Executive Communications | Strategic Narrative Design | B2B Content Marketing | Research & White Papers | Analyst & Influencer Engagement | POV Development | Hero Content Creation | Cross-Channel Distribution | PR Integration | Event Strategy | Social Media Activation
Education
Babson College
Bachelor of Science - BS, Economics and Finance
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