Tim Robitaille

About Tim Robitaille

Versatile Creative Director with extensive B2B corporate design experience driving brand…

Experience

1. Creative Director

   Jinny Corporation

   Feb 2007 — Present · Atlanta, GA, US

   Provide creative direction for a B2B wholesale distributor. Coordinate with cross-functional team of designers to communicate client’s brand and project requirements. Lead projects from initial concept through completion. Produce marketing materials, including websites, videos, social media content, digital design, packaging, signs, corporate presentations, and trade show displays. Trained and mentored 4-member team on creative guidelines and design elements.Select Accomplishments:• Promoted from Senior Graphic Designer to Art Director within five years for technical execution, project leadership, and consistency in maintaining client brand image, tone, and voice.• Generated more than 79K views for all videos produced throughout directing career.• Increased social media traffic across Instagram and Facebook by 46% in 90 days. Targeted social media content to appeal to global audience through edgy campaigns, such as @dreamworldproducts,@urbanbeautyhair, and @jinnybeautysupply.• Produced $72K in cost-savings per year through strategic negotiation with print vendors. Obtained best prices and terms while ensuring deliverables remained on schedule and on budget.• Slashed operating budget by $125K in 2010,$60K in 2011,$40K in 2014, and $72K in 2018, for cumulative savings of nearly $300K.• Achieved 100% employee retention for five consecutive years as result of positive work environment.