Tim Pollheide

Role
Director of Marketing at Red Bull
Location
Dallas, TX, US
LinkedIn followers
500 followers

About Tim Pollheide

Accomplished and highly knowledgeable Vice President of Marketing with specialization…

Experience

  1. Director of Marketing

    Red Bull

    Oct 2019 — Present

    Responsible for a large team of managers/specialists and their development in Brand, Sports, Culture Marketing, Communications, and Consumer Collecting (90 people total)- Collaborate with the leadership team to develop growth strategies and tailored targeted marketing programs for multiple markets and audiences - Lead all local marketing activities in Texas & Oklahoma (35M pop), overseeing strategy, planning, and execution - Analyze consumer trends and translate insights into actionable plans - Drive cross-departmental collaboration and work with Sales ensuring all programs deliver on business objectives - Implemented new ways of working, tools, and processes to increase efficiencies and effectiveness - Own brief for innovation, creativity, and inspiration - Increased our partnership revenue - Increased the PCC YOY from 8.8 to 12.9 - Improved Trial & Awareness metrics YOY (TOMA 35%+5PTS, Spont. Awareness 67%+4PTS, Brand Love 69%+14PTS, P12M 51%+12PTS, Brand & Product Affinity 50%+11%, P4W 41%+13PTS, Can Love 33%+12PTS, all Jun-Dec 22 vs. Jun-Dec 19 - Improved ‘Fits my everyday life’ metric YOY (43% H2 2022 vs. 27% H2 2019)- Grew the user base YOY (HHP 36%+6.5 PTS vs. Q2 2020)- Responsible for budget management

Skills

  • Brand Development
  • Marketingstrategie
  • Project Management
  • Eventplanung
  • Projektmanagement
  • Warenrotation
  • Team Leadership
  • Marketing Communications
  • Sportmarketing
  • Teamführung
  • Merchandising
  • Marketing
  • Markenentwicklung
  • Sponsorship
  • Public Relations
  • Marketing Strategy
  • Management
  • Strategische Planung
  • Event Management
  • Sponsoring
  • Sports Marketing
  • Social Media Marketing
  • Sport
  • Social Media
  • Strategisches Management
  • Unternehmensführung
  • Marketingkommunikation
  • Fmcg
  • Creativity Skills
  • Brand Management
  • Marketingmanagement
  • Markenführung
  • Eventmanagement

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Tim Pollheide — Director of Marketing at Red Bull in Dallas, TX, US | Unifers