Tim Pollard
Director of Content Digital @Bauer Media Group
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WORK HISTORY
Director of Content Digital @Bauer Media Group
London and Peterborough, GB
Leading all digital content teams at Bauer Media, the UK\'s biggest magazine publisher. Ensuring high-quality creative content is delivered in line with brand propositions, consumer need and global best practice. Specialises in modernising editorial workflows and digital transformation – while embracing AI tools in the workflow
EDUCATION
Cardiff University / Prifysgol Caerdydd
Postgraduate diploma, Newspaper journalism
De Montfort University
Master of Science - MSc, Senior Leadership
University of Leeds
Bachelor of Arts (B.A.), English Language and Literature, General
City & Guilds
Apprenticeship, Senior Leadership
SKILLS
ABOUT TIM POLLARD
Tim leads the digital editorial teams at the UK\'s biggest magazine publisher, overseeing websites delivering millions of users a month. He specialises in laser-targeted content to give audiences and advertisers high-quality engagement: A digital leader and editorial director with proven track record of success Leading a team of 120+ journalists, editors, videographers, content creators and producers Experienced in digital transformation and change management Award winning: BSME Editor-in-chief/Editorial Director of the Year (2021), Bauer Media Digital Editor of the Year (2017), PPA Digital Innovation of the Year (2016) and Guild of Motoring Writers\' Journalist of the Year (2007)6⃣ Roles at six of the UK\'s biggest digital and print publishers Specialises in transactional content: storytelling with purpose Creating trusted affiliate articles and high-performing commercial content Overseeing digital content activities at Parkers, Grazia, Car magazine, Heat, MCN, Empire, Today\'s Golfer, Closer, Angling Times and more MSc degree in Senior Leadership and double distinction in City & Guilds apprenticeship (20••••22 chair of the British Society of Magazine Editors (BSME) Experienced in digital editorial strategy, implementation and monetisation Putting analytics at the heart of editorial strategy Skilled at multi-channel content distribution at scale🥇 SEO evangelist - making engaging content designed to rank highly Aligning compelling editorial with business Specialist in digital training, team-building and personal development Building and running successful mobile apps for iOS, Android and Windows devices Regular motoring punditry on BBC/ITV/C4/Sky TV and Radio 4 Today/PM programmes Podcasting experience on all matters automotive and digital publishing Content management system wizardry (fluent in Wordpress, Bedrock and Episerver CMS) CRM databases for e-newsletters (Silverpop, Responsys and Exact Target) Social media expert: on Car magazine we organically trebled our Facebook fans in a year to 1.2m+ Producing, commissioning and presenting web video (Youtube, Brightcove and Microsoft player) Speaker on automotive and journalism – regular talks at universities and schools
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