Tim Phelan

About Tim Phelan

I build and scale partner driven sales engines for ERP, and industry specific (construction, service, legal, accounting, compliance, security, and risk management.) software companies where resellers and certified consultants are the primary growth channel.My work sits at the intersection of channel sales, partner enablement, and go to market execution. I help organizations turn large partner ecosystems into predictable revenue by clarifying who to invest in, how to activate them, and how to support sellers in the field- Built and scaled ERP and fintech partner ecosystems generating $300M+ in partner sourced ARR- Led channel programs supporting VARs, consultants, and ISVs selling complex workflow software- Partnered closely with sales leadership to improve partner pipeline quality, velocity, and close rates- Deep experience supporting accounting and professional services buyers through partnersI am most effective in organizations where partners are not an accessory, but the primary path to market.

Experience

1. Managing Partner

   Partnerpath, Llc

   Jan 2024 — Present · Atlanta, GA, US

   Help ERP and industry specific software companies design and operationalize partner sales models, including recruitment, onboarding, enablement, and partner sales execution. I specialize in building partner ecosystems that drive revenue growth, customer acquisition, and market expansion across ERP, SaaS, and fintech.I partner with executive teams, CROs, and channel leaders to design scalable partner programs, co-selling strategies, and go-to-market campaigns. Acting as a fractional CRO / VP of Sales, I provide interim leadership in pipeline creation, forecasting, and board-level reporting while coaching sales and partner managers to deliver consistent quota attainment and expansion revenue.Key Contributions Built strategic partnerships with ISVs, VARs, GSIs, resellers, and distributors across NetSuite, Sage Intacct, Microsoft Dynamics 365, SAP Business One, Acumatica, and QuickBooks Enterprise. Developed partner programs, incentive models, and enablement that improved recruitment, retention, and performance. Executed co-selling motions, joint marketing, and ABM to boost demand generation and enterprise SaaS pipeline growth. Guided ERP and fintech providers in embedding payments, ACH, credit card processing, AR automation, AI-driven cash application, and collections management. Enabled clients to optimize sales with Salesforce, HubSpot, Clari, Gong, LinkedIn Sales Navigator, ZoomInfo, Outreach, and Demandbase. Led executive negotiation, deal structuring, and contract management, aligning alliances with long-term growth and customer success. Delivered leadership development and coaching for partner account managers and alliance directors.Core Competencies: Channel Strategy | Strategic Partnerships | Alliance Development | Partner Ecosystem Expansion | SaaS & ERP Solutions | B2B Payments & Fintech | Go-to-Market Strategy | Partner Enablement | Revenue Growth | Pipeline Creation | ABM & Demand Generation | Customer Success Alignment

Education

• Georgia State University

  Bachelor of Business Administration, Accounting & Information Technology

Skills

• Process Improvement
• Management
• Team Building
• Networking
• Executive Management
• Solution Selling
• Strategy
• Recruiting
• Sharepoint
• Strategic Planning
• Account Management
• Process Automation
• Erp
• Cloud Computing
• IT Strategy
• Customer Oriented
• Leadership
• Selling
• Saas
• Enterprise Software
• Business Analysis
• Cross-Functional Team Leadership
• Managed Services
• Integration
• Software as a Service (Saas)
• Business Development
• Business Intelligence
• Project Accounting
• Customer Insight
• Business Process Improvement
• Personal Development
• Entrepreneurship
• Accounting
• Sales Process
• Professional Services
• Business Process
• Strategic Partnerships
• Sales
• Enterprise Resource Planning (Erp)