Tim Somers

About Tim Somers

Author-in-Training | Marketing and Sales Director | Strategy Director | Customer…

Experience

1. Head of Retail Lending Marketing, North America

   Finastra

   Apr 2022 — Present

   Develop and deliver compelling messaging through all channels to support relationships with community banks and credit unions for Finastra\'s North American Retail Lending and Mortgagebot business units. Lead a team of content developers and field marketing professionals driving end-to-end marketing and sales enablement strategies that empower impactful conversations. Collaborate across the organization to deliver the right solution to the right audience at the right moment. Areas of focus.in collaboration with the Product, Sales, Core Marketing, Analytics, and Associations units. include GTM comms planning for product launches and upgrades; marketing strategy; client conferences; web and social content; webinars and field marketing programming; sales enablement tools and training; content including white papers, factsheets, demo videos, case studies, infographics; and email campaigns. Finastra serves ~8,600 financial institutions, providing the broadest, deepest software applications and connectivity to marketplaces, partners and fintechs through our open platform, orchestrating the future of financial services. My team drives growth for Finastra, the worlds largest pure play FinTech. Finastra provides mission critical software to financial services and drives open innovation by connecting banks with an ecosystem of innovators and developers. We blend Digital Demand Generation, Account Based Marketing, Partner Marketing and Customer Marketing in order to plan, build, and run rockstar growth programs. We believe in extreme collaboration, agile methodologies and the power of data.

Education

• Cardinal Stritch University

  Education

• University of Wisconsin-Madison

  Bachelor of Arts - BA, Journalism, Advertising

• Northwestern University - Kellogg School of Management

  Professional Certificates: Corporate Risk Analysis I and II

  1992 — 1993

• Pacific Coast Banking School

  Professional Certificate: Executive Leadership in Banking and Finance

  2013 — 2015

• Stanford University

  Liberal Arts

• University of Wisconsin-Milwaukee

  Master of Business Administration - MBA

Skills

• Loans
• Banking
• Commercial Lending
• Business Relationship Management
• Relationship Management
• Strategy
• Finance
• Business Process Improvement
• Sales
• Commercial Banking
• Risk Management
• Credit Analysis
• Leadership
• Financial Services
• Treasury Management
• Portfolio Management
• Credit
• Management
• Crm
• Strategic Planning