Tim Sadler
Product Marketing Lead @The Adaptavist Group
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WORK HISTORY
Product Marketing Lead @The Adaptavist Group
GB
As Product Marketing Lead at Kolekti, I am part of The Adaptavist Group’s global group of companies, driving innovative go-to-market strategies in the SaaS marketplace. Alongside my management responsibilities, my work focuses on shaping product positioning, developing customer-centric messaging, and collaborating across sales, product, and marketing functions to maximise business impact.Being part of The Adaptavist Group provides unique opportunities to connect with a diverse network of industry experts and resources, enabling Kolekti to deliver greater value to organisations worldwide. I’m passionate about transforming customer needs into actionable marketing initiatives that support both Kolekti’s and The Adaptavist Group’s growth.
EDUCATION
The Manchester Metropolitan University
BSc Hons ( Sec Ed ), Environmental Science & Outdoor Education
SKILLS
ABOUT TIM SADLER
I’m a global product marketing leader with 20+ years driving growth across SaaS, AI, and consumer tech - blending creative brand strategy with data-led execution. From launching award-winning tools at Kolekti to leading global campaigns at Picsart and JOBY, I turn bold ideas into measurable impact.My experience spans B2B and B2C, leading go-to-market efforts, positioning high-growth products, and scaling marketing teams across Europe, the UK, and the US. At Picsart, I increased impressions 100x in 6 months and led the global launch of generative AI tools. At JOBY, I delivered 4 Red Dot Awards and 70% growth in the mobile category.Whether building playbooks or mentoring marketers, I’m passionate about crafting stories that resonate and strategies that convert. I bring curiosity, clarity, and execution power - helping teams punch above their weight in a fast-moving digital world.
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