Timothy Mucha

About Timothy Mucha

As Digital Marketing Manager at the Emergency Nurses Association, I specialize in crafting and executing comprehensive digital marketing strategies. My role emphasizes content development, social media engagement and SEO optimization to drive organizational growth and position ENA as a thought leader. I lead initiatives with strategic campaign planning and analytics-driven decision-making, ensuring alignment with ENA\'s mission and objectives. My work has contributed to measurable outcomes, such as significantly increasing organic web traffic and boosting event registrations through targeted digital advertising. Known for a collaborative approach, I bring expertise in performance metrics, marketing campaigns and content strategy. My goal is to leverage innovative digital tools to enhance audience engagement and deliver impactful marketing results for mission-focused organizations.

Experience

1. Digital Marketing Manager

   Emergency Nurses Association

   Oct 2022 — Present

   Partner with Director, Marketing and Membership to build, plan and implement the overall digital marketing strategy including preparing and managing the digital marketing budget.• Develops plans to execute marketing and communications campaigns with tactics including email, web, social media, editorial, paid, video and earned digital marketing.• Oversees all ENA social media accounts and creates platform-specific content, maintaining a daily schedule of posts and monitoring activity on ENA\'s various platforms for the purpose of driving engagement, interaction, sales and awareness of ENA as a thought leader.• Leads ENA\'s Web Governance team for website content development and management to ensure consistency of look, feel and copy.• Spearhead gamification activities during ENA\'s member events to increase engagement with attendees and sponsors.• Leads ENA\'s Emergency Nurses Week and EN Week 5K Core Teams for successful implementation of the association\'s annual celebratory week activities and initiatives.• Collaborate with marketing and other internal teams to build digital content strategy into each portfolio\'s overall plan, as well as to drive improvements to ENA website to optimize user experience.• Writes copy for promotion of association programs, meetings and services for various channels such as emails, social media, press releases, brochures, ads, video scripts and more. Works with designers and vendors to create collateral including brochures, videos, newsletters, infographics and ads.• Examines, tracks and shares with stakeholders relevant digital content performance analytics to measure the effectiveness of messaging, variety of content and to observe ENA metrics in relation to larger trends as well as outcomes of paid campaigns while determining opportunities for strategic improvement.

Education

• Roosevelt University

  Bachelor of Arts (B.A.), Integrated Marketing Communications

  2009 — 2012

• Southern New Hampshire University

  Master of Science - MS, Digital Marketing

  2019

Skills

• Video Camera Operation
• Strategic Communications
• Editing
• Digital Photography
• Photoshop
• Imovie
• Indesign
• Branding & Identity
• Public Relations
• Employee Engagement
• Team Leadership
• Social Media
• Newsletters
• Microsoft Office
• Project Management
• Illustrator
• Event Planning
• Html
• Management
• Leadership
• Marketing
• Copywriting
• Web Design
• Integrated Marketing
• Public Speaking
• Os X
• Mac Os X
• Email Marketing
• Hubspot
• Wordpress
• Powerpoint
• Project Planning