Tim McCormack
Senior Marketing Executive at Paramount Global I Content Creation I Brand Partnerships I Creative and Integrated Marketing Strategy I New Business Leader I Social Media Innovator
- Role
- Vice President, Integrated Marketing - Paramount Brand Studio at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tim McCormack
Experienced marketing executive and strategist renowned for crafting award-winning content. Successfully collaborated with leading brands including Walmart, Doordash, Hello Fresh, Unilever, Mars, Mercedes-Benz, Diageo, Hasbro, and Toyota. Expertise in driving over $500M in annual revenue through media partnerships, integrations, and enterprise level new business deals. Specialize in managing client relationships and marketing initiatives for Paramount Global\'s top 50 media partners. Recognized within the advertising industry through press features, awards, panel participation, and effective collaboration with agencies, vendors, and clients.
Experience
Vice President, Integrated Marketing - Paramount Brand Studio
Sep 2019 — Present · New York, NY, US
Currently I lead a team that significantly influences millions of dollars in annual upfront revenue by developing creative marketing solutions for Paramount\'s top advertisers. We develop brand stories that come to life via custom creative, integrations, innovation, consumer products and strong intellectual property associations. My leadership role requires matrixed collaborate within Paramount Global, active engagement with agencies and clients, negotiation, high level presentations as well strategic account planning. This role has allowed me to develop award winning creative in partnership with a number of media agencies and strategic clients including McDonald\'s, Walmart, Toyota, Hasbro, Diageo, Geico, Mars, Unilever and more. Recent Highlights: Selected by EVP to lead multicultural go-to-market strategy for GroupM “New Majority Ready Initiative”, creating the foundation for a multicultural media buying structure and DEI upfront go-to-market media strategy with estimated first look RFP value of $40M+. Lead Kids and Family Center of Excellence, giving oversight of all pitches and RFPs that target kids and family audiences across Paramount, impacting over 30% of total cable ad revenue business. Successfully pitched and won Bacardi as the first ever liquor brand in the MTV VMAs, executing a custom campaign around Hip Hop 50 with full convergent branded content. Earned a Shorty Award, It List/Model D-Cynopsis Award with nominations for Clio and CTAM for Walmart “Deal Drop Dance”, MetaVerse Concert Star Stable “Every Girl is a Supergirl”, Extra Gum “Fresh Start VMA Campaign” and Hasbro Nerf “Nickelodeon NFL Slime Time”.
Education
Rutgers University
BA, Journalism & Mass Media
Skills
- Campaign Concepting
- Presentations
- Content Strategy
- Creative Direction
- Marketing Communications
- Rich Media
- Interactive Creative Direction
- Digital Strategy
- Mobile Devices
- Writing
- Outdoor Advertising
- Interactive Advertising
- Marketing
- Brand Development
- Creative Concept Development
- Direct Marketing
- Advertising
- Interactive Marketing
- Graphic Design
- Media Planning
- Digital Marketing
- Editorial
- Online Advertising
- Blogging
- 360 Campaigns
- Display Advertising
- Editing
- Creative Strategy
- Digital Storytelling
- Email Marketing
- Creative Writing
- Direct Mail
- Advertorials
- Concept Development
- Freelance Writing
- Cable Television
- Product Development
- Social Networking
- Social Media Marketing
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