Timothy McCormack
Director, Digital Marketing at Travel + Leisure Co. | Empowering Marketing Leader | Omnichannel Media Strategist | Driving Growth with Data-Driven Innovation
- Role
- Director, Digital Marketing at Travel + Leisure Co.
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Timothy McCormack
As Director, Digital Marketing at Travel + Leisure Co, I lead a team of digital marketing specialists who devise and execute strategic campaigns to drive online traffic, conversions, and engagement for our vacation ownership products. With over 12 years of experience in the digital marketing, I have developed a reputation as trailblazing marketing executive blending omnichannel media experience with a keen understanding of how measurement, analysis, and insight impact organizational success. My mission is to empower my team with the best tools, insights, and solutions to ensure full-funnel marketing strategies are fully attributable – delivering fully-realized business results. I am passionate about staying ahead of the trends and innovations in the digital media landscape, and I enjoy collaborating with other experts and partners to deliver results that exceed expectations. Every day I strive to act as an insightful, analytical, and articulate decision-maker who shepherds ideas into results that accelerate revenue growth while optimizing spend through expertise across multi-touch attribution and media mix modeling. I am also committed to fostering a culture of trust, excellence, and creativity at Travel + Leisure Co, where we value each other\'s contributions and feedback.
Experience
Director, Digital Marketing
Jun 2024 — Present
Responsible for leading a cross-functional team spanning creative, lifecycle, paid media, and analytics to drive digital performance delivering more than $50M in total revenue for Travel + Leisure Co.’s vacation ownership business. My work focuses on end-to-end revenue generation, lead generation, owner engagement, and data-driven strategy across the digital funnel.Key Achievements:• Manage a $13M annual marketing budget, aligning resources to maximize ROI across acquisition and retention channels.• Delivered $7.5M+ in new owner revenue in 2024 through digital prospecting, achieving a 233% YoY increase.• Designed and launched a new lifecycle marketing journey for vacation package holders, resulting in a 30% lift in package utilization.• Led the development of an integrated prospect reputation management strategy and omni-channel new owner campaigns, improving close rates by 8% and reducing rescission by 26%.
Education
University of Central Florida
Bachelor of the Arts, Marketing
2007 — 2011
Dr. Phillips
High School Diploma
2003 — 2007
Skills
- Advertising
- Non-Profits
- English
- Publishing
- Writing
- Editing
- Teaching
- Public Speaking
- Online Marketing
- Social Media
- Powerpoint
- Indesign
- Microsoft Office
- Copywriting
- Creative Writing
- Blogging
- Excel
- Social Media Marketing
- Wordpress
- Proofreading
- Copy Editing
- Word
- SEO
- Outlook
- Mac
- Press Releases
- Nonprofits
- Email Marketing
- Sem
- Fundraising
- Lead Generation
- Marketing Strategy
- Microsoft Excel
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.