Timothy Graham

About Timothy Graham

I am passionate about connecting technology and healthcare to create value for the end-users: HCPs and patients. I thrive in a dynamic and collaborative environment, where I can apply my creativity, analytical skills, and customer-centric mindset. I am an experienced Digital Marketing and Communications Strategy leader with a proven track record of identifying and executing strategic partnerships and investments in the digital health sector, as well as leading and operationalizing the enterprise open innovation strategy and digital marketing omnichannel campaigns.Some of my recent achievements include developing and delivering tailored partnership proposals, facilitating cross-functional collaboration with digital health and brand product teams, utilizing insights from venture capital firms and industry trends to inform strategic decision-making, and representing the company at industry events and trade shows. I also lead the discovery and scaling of new capabilities, such as marketing automation, content evolution, voice, and mixed reality, that enhance omnichannel customer engagement.

Experience

1. Director, Digital Data & Technology, Commercial Speciality Business Unit (Secondment)

   GSK

   Jun 2025 — Present · Philadelphia, PA, US

   Driving digital innovation and data-driven marketing strategies within the Specialty Business Commercial unit to enhance commercial performance and customer engagement.Key Responsibilities:• Partner with Specialty Business leadership to embed DD & T capabilities across commercial operations.• Implement advanced analytics and AI-driven tools to optimize omnichannel marketing and field force effectiveness.• Develop scalable digital frameworks to support brand launches and lifecycle management.• Ensure seamless integration of digital platforms for campaign execution and performance measurement.

Education

• York College of Pennsylvania

  BA, Public Relations

Skills

• Marketing Communications
• Social Media
• Interactive Marketing
• Marketing
• Digital Marketing
• Public Relations
• Integrated Marketing
• Account Management
• Digital Strategy
• Marketing Strategy
• Mobile Marketing
• Advertising
• Online Marketing
• Email Marketing
• Online Advertising
• Healthcare
• Sem
• SEO
• Web Analytics
• Strategic Planning
• Multi-Channel Marketing
• Pharmaceutical Industry
• Powerpoint
• Market Research
• User Experience
• Ppc
• Vendor Management
• Editing
• Analysis
• Pharmaceutical Sales
• A/B Testing
• Web Design
• Mobile Devices
• Mobile Technology
• Mobile Applications
• Retargeting
• Account Planning
• Roi Optimization
• Medical Education
• Strategic Thinking