Tim Ferrell

About Tim Ferrell

Marketing leader with 25+ years of experience building demand engines that drive measurable growth in customer acquisition, retention, and lifetime value. I operate at the intersection of strategy, analytics, and execution, translating business objectives into integrated marketing systems that shape demand, convert it efficiently, and scale across channels. My approach is grounded in data, sharpened by testing, and focused on outcomes over activity. I have led marketing transformations in complex, multi-location businesses, rebuilding underinvested functions, scaling performance media, and modernizing CRM, improving performance and scale in existing programs and elevating marketing to a growth driver in underdeveloped channels and organizations. Core strengths include: • Demand generation (SEO, paid search, performance media) • Conversion optimization (UX, experimentation, funnel design, CRO) • Customer lifecycle marketing (CRM, segmentation, retention strategy) • Brand and value proposition development • Marketing analytics, attribution, and measurement strategy • Consumer research • Digital product and platform development (web, mobile, martech) • Team building and operating model design • Agency strategy, selection, and management I move fluidly from strategy to execution to measurement and optimization, connecting the pieces, aligning teams, and making the system perform.

Experience

1. Head of Marketing

   Monro, Inc

   Sep 2025 — Present · Rochester, NY, US

Education

• The Ohio State University

  Bachelor's degree, English

  1993