Timothy Steiner

About Timothy Steiner

Resourceful Marketing Leader with 10+ years of experience that successfully executes…

Experience

1. Product Marketing Manager, Digital Solutions

   Universal Weather And Aviation, Inc

   Aug 2021 — Present · Houston, TX, US

   Manages the go-to-market (GTM) strategy for product releases and enhancements for Universal’s digital solutions.• Partners with Sales to create effective sales collateral, battle cards, and other enablement materials.• Develops product demos and presentations for prospects, customers, and Sales.• Harvests user testimonials and creates customer success stories.• Develops strategies and content for nurturing and accelerating target personas along in their buyer journeys, from awareness to advocacy.• Captures and nurtures leads through the demand pipeline, leveraging both digital inbound and targeted Account-Based Marketing (ABM) strategies.• Develops and manages new customer onboarding content, user How-To content, and release notes.• Works closely with the product development team on UI design, in-app messaging, and content.• Monitors, measures and analyzes the effectiveness of marketing initiatives using both qualitative and quantitative inputs/techniques to enable continuous learning, campaign/program optimization, and consumer personalization at scale.• Manages a matrix of shared, internal marketing creative resources and external subject matter experts to develop blog articles, videos, digital advertising campaigns, websites, emails, and other assets to support program goals.

Skills

• Windows 7
• Adobe Professional
• Corporate Website Management
• Proficient Use in Adobe, Photoshop, and Microsoft Office Products Including Acce
• Web Design
• Event Planning
• Adobe Acrobat
• Outlook
• Windows Xp Pro
• Microsoft Office
• Sales
• Fundraising
• Marketing Strategy
• Advertising
• Equipped with 3 Years + in Marketing, Sales, and Events
• Digital Publishing
• Project Coordination
• Adobe Design Programs
• Adobe Photoshop
• Direct Marketing
• Leadership
• Website Promotion
• Website Updating
• Event Management
• Digital Strategy
• Digital Illustration
• Email Marketing
• Adobe Creative Suite
• Customer Service
• Data Analysis
• Website Administration
• Airport Cities World Conference - Created Video for Bus Tour of the Aerotropolis
• Social Media Marketing
• Microsoft Excel
• Website Building
• Web Analytics
• Events Coordination
• Marketing
• Corporate Events
• Sales Presentations