Timothy Tran

About Timothy Tran

I am an experienced, results-driven leader with 16 years in the retail and beverage industries, specializing in strategic growth, account development, and high-performing team leadership. My career has been built on leading large-scale operations, optimizing merchandising execution, and consistently driving revenue performance in competitive markets.I’ve managed multimillion-dollar businesses, supported distributor acquisitions, and led successful store conversions that strengthened customer relationships and protected operational continuity. I balance operational discipline with customer centric strategy to expand market share, grow distribution, and elevate brand presence across diverse portfolios.Data and insights guide my approach. I leverage performance metrics, market trends, and KPIs to shape strategy, close gaps, and deliver measurable results. I’ve developed training programs that enhance team capability, improve morale, and reinforce a culture of accountability and collaboration.I am passionate about leadership, communication, and continuous improvement and committed to building strong partnerships, aligning cross-functional teams, and driving long-term success for the organizations I serve.

Experience

1. Sales Manager, On-premise

   Reyes Beverage Group

   Feb 2026 — Present

   Head of the San Diego On-Premise Sales Division• Directly lead Sales Supervisors and the Draft Supervisor, who oversee teams of full-book Account Managers and Draft Technicians.• Lead the on-premise beer and spirits business across San Diego, driving distribution, volume growth, and market share.• Develop and empower Supervisors to build high-performing, accountable field teams focused on execution excellence.• Build and execute strategic sales plans aligned to Annual Business Plan (ABP) targets, distribution objectives, and key KPIs.• Partner cross-functionally with Operations, Warehouse, and Delivery leadership to ensure flawless execution and service consistency.• Collaborate with Account Development Specialists to enhance selling effectiveness through category and brand expertise.• Align with National Account Executives to support chain strategy, programming execution, and multi-unit operator growth.• Drive accountability around performance metrics including distribution gains, draft penetration, execution standards, and profitability.

Education

• San Diego State University

  Bachelor's degree

• San Diego Miramar College

  Associate's degree

• Cerritos College

  Associate's degree