Timo Borsch

Global Product Marketing & Campaign Expert @SCHOTT Pharma

Mainz, DE

defining the product marketing and campaign strategy for the drug containment solutions segment in line with the corporate brand strategy- creating global multi-channel campaigns for products and applications from conception phase to rollout- crafting precise messages based on relevant target groups and buyer personas using market research and customer journey workshops- working closely with the product management team to understand product features and functions and position the products correctly in the market- monitoring and analyzing the market and competition and conducting trend analyses - create application and product-related marketing materials in collaboration with internal and external subject matter experts, partners and agencies- monitor, analyze and adjust marketing campaigns based on defined KPIs with the support of the digital marketing team and identify optimization opportunities/best practices- work closely with product management, sales and the marketing team

Johannes Gutenberg University Mainz

Bachelor of Arts - BA, Sportwissenschaften

Gymnasium Gonsenheim

Abitur