Tim Morrell
Brand Ambassador @Nintendo
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WORK HISTORY
Brand Ambassador @Nintendo
Toronto, ON, CA
Compiled consumer insights to develop content used in marketing materials to promote internal communication across inter-departments, content touched on fan engagements of Nintendo’s latest emerging products. Executed 100+ wildly successful Marketing Campaigns, diligently promoting products and informing consumers. Professionally represented Nintendo at various events across the GTA, including a fan favorite the Toronto Fan Expo, EGLX Digital, and the Toronto Santa Parade, events individually totalled an impressive 30K+ of attendees. Focused on creating consumer experiences that were based on extending the gaming legacy, promoting controller sharing, and impacting the lives a gamer’s by introducing/re-introducing Nintendo’s line of titles for game fun.
EDUCATION
Durham College
Advanced diploma, Journalism: Print & Broadcasting
Durham College
Advanced Diploma, Journalism
SKILLS
ABOUT TIM MORRELL
As a Marketing Coordinator at FAN EXPO(Informa Connect), I supported and executed comprehensive marketing initiatives for FAN EXPO Chicago and FAN EXPO New Orleans, managing content across social media, email, websites, and ad campaigns. I coordinated closely with internal teams to ensure alignment on marketing goals and delivered campaigns on time and within budget. I oversaw the planning and execution of marketing strategies, managed photographers on-site, and ensured the capture of key show moments for promotional use. I also handled social media management, content creation, digital ad optimization, and coordinated partner giveaways to drive engagement and ticket sales. My data-driven approach allowed for real-time campaign adjustments, leading to a 32% average increase in ticket sales, 64% growth in social media followings, and an 88% rise in website traffic year-over-year. I also played a key role in the on-site execution of marketing deliverables, including VIP and Ultimate Lounge experiences.As a Social Media Manager at Match Retail, I provide direct oversight of all qualitative marketing-based content strategies from a social media perspective to the Director of Operations. I manage social media campaigns for brands such as Samsung, LG Electronics, Nespresso, and WOW Mobile, increasing product sales and engagement through engaging content.I have a Journalism Diploma from Durham College, where I learned how to adapt to any writing style and convey one controlling idea with stories that are multi-faceted. I also have experience as a Brand Ambassador at Nintendo, where I executed 100+ wildly successful marketing campaigns, promoting products and informing consumers. I have a passion for creating consumer experiences that are based on extending the gaming legacy and impacting the lives of gamers.
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