Tim Masterton
Global Disruptive Innovation at Kraft Heinz
- Role
- Senior Brand Manager, Global Innovation at Kraft Heinz
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tim Masterton
Great innovation means nothing without powerful storytelling and flawless execution.I help food & beverage brands bridge that gap—turning consumer insights into breakthrough strategies and creative communications that drive business growth.With 7+ years leading iconic brands at Starbucks and Conagra, I’ve managed portfolios worth hundreds of millions, launched products that resonate deeply with consumers, and built go-to-market campaigns that connect brand purpose with real-world performance.My experience spans beverage innovation and sustainability at Starbucks to bold CPG classics like Slim Jim, Hunt’s, and Hebrew National—where I’ve led cross-functional teams and partners with external agencies to navigate through the full marketing mix, from creative brief to in-market execution.I’m passionate about blending brand storytelling with data-driven decision-making—whether it’s shaping a new positioning, leading creative development, or bringing breakthrough communications to life across media and retail.Let’s connect if you’re working at the intersection of brand, culture, and communication—or just want to debate which coffee trend will take over TikTok next.
Experience
Senior Brand Manager, Global Innovation
Feb 2026 — Present · Chicago, IL, US
Education
St. Viator High School
High School
Catholic Theological Union
Master of Arts - MA
University of Wisconsin-Madison
Master of Business Administration (M.B.A.)
University of Notre Dame
Bachelor of Arts
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