Tim Louie

About Tim Louie

With over 18 years of experience as a public relations professional, I have a passion for creating and sharing compelling stories that showcase the best of hospitality and entertainment. I have a master\'s degree in public relations from Rowan University and multiple certifications in remote work and communication skills. In my most recent role as Public Relations Manager at Hard Rock Hotel & Casino Atlantic City, I worked with all aspects of mass media to maximize exposure and uphold the brand standards of the property and its amenities. I executed effective PR strategies and innovative ideas that resulted in the casino becoming the number two in the market in revenue and number one in media impressions. I also wrote and edited content for various platforms, including press releases, radio scripts, online content, and advertisements. I collaborated with the social media and digital marketing team to engage audiences and convert customers. I also coordinated and executed media events and managed media inquiries and interview requests.

Experience

1. Director of External Communications

   Bally’s Corporation

   Feb 2024 — Present · Atlantic City, NJ, US

   Directed brand management across various media channels, including social media platforms and industry publications.• Developed and implemented effective marketing and communication strategies to ensure timely messaging.• Built and maintained relationships with media and influencers, pitching stories for positive coverage.

Education

• Rowan University

  Bachelor of Arts (B.A.), Advertising

  2012 — 2014

• William Paterson University of New Jersey

  Bachelor of Arts in Communications, Journalism

  1991 — 1996

• Rowan University

  Master’s Degree, Public Relations, Advertising, and Applied Communication

  2015 — 2017