Tim Marshall

About Tim Marshall

With over eight years at Baldwin Wallace University, my role as Director of the Digital Marketing Center and the Burton D. Morgan Endowed Chair for Entrepreneurship has honed my expertise in creating dynamic digital marketing strategies and educational content. Developing partnerships, to deliver public training workshops, our team empowers individuals and organizations to thrive in the digital space.Parallel to my academic endeavors, as a Consultant and Training Professional, I\'ve presented customized training workshops and content that resonate with diverse audiences, from corporate executives to small business owners. My commitment to advancing digital fluency and media literacy extends to a hands-on approach in AI adoption, social media, content marketing, and branding—skills that have consistently delivered value to area businesses and nonprofit organizations.

Experience

1. Burton d Morgan Endowed Chair for Entrepreneurship & Director, Digital Marketing Center

   Baldwin Wallace University

   May 2016 — Present · Cleveland/Akron, OH, US

   Instructional Design & Education Content Development: Creates user-centric curriculum, on-site and virtual workshops, training materials, and knowledge bases for corporate executives, founders, small business owners, university faculty, and undergraduate and graduate students. Content includes operations guides, job aides, training presentations, app/SaaS demos, and event materials each year, most recently on ecommerce/social shopping, and artificial intelligence for marketing, and strategic content creation.Industry Educational Partnerships: Conducts trainings and resources for the public as part of Grow with a Google partnership. Manages embedded certifications from Google Skillshop, HubSpot Academy, Semrush Academy, Marketing AI Institute, and other third-parties for 100+ students each year. Curriculum Development: Authored undergraduate Digital Marketing major, Master of Business Administration in Strategic Marketing, and a Graduate Certificate in Strategic Marketing. Training & Teaching: Leads seated, hybrid, and virtual events, credit courses, and special programming. Courses written include social media strategy, social listening, marketing analytics, digital marketing management, and content marketing.Marketing Strategy & Project Management: Directs implementation and workflows among coss-functional clusters of student editors, analysts, designers, video creators, and AI specialists. Community & Customer Outreach: Leads collaboration with public agencies, nonprofit consortia, and regional economic development initiatives to provide training workshops and 1:1 consultations with business owners and marketing communications professionals. Manages internal and external strategic partnerships with key stakeholders and client/account relationships. Leads all business development activities. Mentorship & Advising: Supports the professional and educational growth of graduate assistants, undergraduate advisees, experienced marketers, and entrepreneurs.

Education

• Bowling Green State University

  Bachelor of Science in Journalism, Public Relations, Technical Writing

  1996 — 2000

• Eastern Michigan University

  Master of Science (M.S.), Integrated Marketing Communications

  2009 — 2011

• Weatherhead School of Management at Case Western Reserve University

  Graduate coursework in nonprofit management

  2007 — 2009

Skills

• Newsletters
• Event Management
• Online Marketing
• Content Development
• Higher Education
• Health Communication
• Marketing Communications Planning
• Marketing
• Copy Editing
• Publications
• Email Marketing
• SEO
• Brand Management
• Blogging
• Event Planning
• Integrated Marketing
• Training Skills
• Communications Planning
• Strategic Communications
• Non-Profits
• Content Management
• Publications Management
• Web Content Management
• Advertising
• Organic Search
• Community Organizing
• Online PR
• Training
• Direct Mail
• Publicity
• Community Outreach
• Content Marketing
• Higher Education Marketing
• Social Media
• Social Media Marketing
• Editing
• Public Relations
• Internal Communications
• Integrated Marketing Solutions
• Media Relations