Tim Langlitz

About Tim Langlitz

Marketing Leader and customer acquisition expert brings a creative, data-driven approach to produce proven results increasing customer acquisition, growth marketing, and strategic vision to drive efficient growth. Expert in brand, direct and performance marketing, and consumer messaging with data-driven decisions producing results. Expert in growth marketing, paid media marketing, customer acquisition, and capitalizing on new and evolving marketing channels. Specialties:• Omnichannel Consumer Marketing• Paid Media Strategy• Digital Marketing• Direct Mail Expertise• Linear and FAST/CTV Viewer Acquisition• Consumer LTV and ROAS Modelling• Sponsorship & Brand Placement• E-Commerce, Retail, Catalog, & Media• Brand Marketing• P&L Management

Experience

1. Vice President, Audience Development

   The E.W. Scripps Company

   Dec 2024 — Present

   Responsible for all viewer acquisition and retention across Scripps’s full portfolio of news, sports and entertainment brands. Built and consolidated teams to efficiently manage our paid media marketing, owned media strategies, and enterprise-level cross promotion to ensure continued growth of Scripps networks and local channels across linear TV and FAST/CTV.• Repositioned the Owned Media strategy to be value-lead and results driven to steward this resource more efficiently and effectively• Consolidated all paid media and owned media strategy, tactics, and teams to oversee media growth for 7 national linear networks, 61 local tv stations, and their respective FAST/CTV extensions

Education

• Centre College

  Bachelor's degree

Skills

• Marketing
• Integrated Marketing
• Digital Marketing
• Digital Media
• Online Advertising
• Email Marketing
• Direct Mail
• E-Commerce
• SEO
• Sem
• Web Analytics
• Crm
• Advertising
• Strategy
• Online Marketing
• Marketing Strategy