Timothy P Lamont

Experience

1. Principal IT Engineer

   Keurig Dr Pepper Inc.

   Apr 2018 — Present · Burlington, MA, US

   I own all customer data acquisition functions for every Keurig-Dr Pepper web site. That means I control implementation, coordination, and propagation of any and all tagging that is done on any of our sites. This includes managing all tags using Tealium iQ. It also includes managing user profile creation using EventStream and AudienceStream and their respective integrations to end users.In addition, I am the Google Analytics evangelist at Keurig, responsible for all GA functions, integrations, and teaching internal users how to get what they want from GA.Notable Accomplishments: I led the team that successfully migrated from IBM DA to Google 360. I shepherded the internal process ensuring that all IBM users received proper training in GA; that all their IBM reports were replicated in GA for Day 1; and that all data discrepancies were accounted for in the new measurement system.Later, I led the KDP team when Google mandated we change to GA4. Similar goals and outcomes here - everything worked within expectations from the start. We had run the two in parallel for several months, so there was a history in the GA4 data when we \"flipped the switch.\"

Skills

• Microsoft Access
• Microsoft Word
• Digital Strategy
• Marketing
• Salesforce.com
• Lead Generation
• Mobile Marketing
• Social Networking
• Social Media Marketing
• B2b
• Microsoft Office
• Sales
• New Business Development
• Microsoft Excel
• Marketing Strategy
• Strategy
• E-Commerce
• Leadership
• Search Engine Optimization (SEO)
• Public Speaking
• Digital Marketing
• Advertising
• Ppc
• Real Estate
• Strategic Partnerships
• Social Media
• Strategic Planning
• Online Marketing
• Account Management
• Data Analysis
• Google Analytics
• Recruiting
• Crm
• Employee Training
• Sem
• Management
• Online Advertising
• Email Marketing
• Analytics
• Business Strategy