Tim Kilpin

About Tim Kilpin

I have been a leader in the Toy, Consumer Products and Entertainment industries for over 35 years, having set global brand strategies and led creative direction at industry leaders Hasbro, Mattel, The Walt Disney Company, and Activision Blizzard.I am currently overseeing the global Toy, Licensing, and Entertainment portfolio for Hasbro, home to iconic brands such as Transformers, NERF, My Little Pony, Play-Doh, and Peppa Pig. Prior to joining Hasbro, I served as Chairman and CEO of PlayMonster Group LLC, a dynamic toy and game company that focuses on delivering great play experiences across the Games, Arts & Crafts, and Preschool categories.Prior to PlayMonster, I served as the President and CEO of Activision Blizzard\'s Consumer Products business, managing the category strategy and creative development of multiple product ranges in support of key franchises such as Overwatch, Call of Duty, World of Warcraft, and the Overwatch League esports division.Earlier, I served as President, Chief Commercial Officer for Mattel, Inc, directing all aspects of the company’s global $5.5 billion Sales and Marketing operations, overseeing a staff of 1,500. I worked closely with both key internal stakeholders in Operations and Supply Chain Management, as well as with critical external partners in Retail, Studio Entertainment, and Consumer Products.Prior to my CCO role, I served as Executive Vice-President of the Boys & Girls Global Brands, a $3.3 billion business at Mattel, overseeing a staff of 750 and leading Marketing, Product Design & Development, Consumer Products, Content Development, and Packaging across a portfolio that included Barbie, Hot Wheels, WWE, DC Comics, Disney Princess, Matchbox, and UNO. I also oversaw the successful launch of Mattel’s first new intellectual property in over 30 years: Monster High, which achieved over $5.6 billion in global retail sales in just 5 years.Before rejoining Mattel in 2003, I served as Executive Vice-President, Franchise Management at The Walt Disney Company, overseeing the creation and development of global cross-category franchise plans for Disney’s stable of content and characters, including Disney Princess, Mickey Mouse, Winnie the Pooh, and the Pixar properties.I’ve also supported both trade and philanthropic organizations, serving as Board and Executive Committee member of the Toy Association, the Make-A-Wish Foundation, and the Children Affected by AIDS Foundation.

Experience

1. President, Toys, Games, Licensing & Entertainment

   Hasbro

   Apr 2023 — Present · RI, US

Education

• University of Wisconsin-Whitewater

  Bachelor of Arts (B.A.), Communications

  1978 — 1982

Skills

• Global Brand Management
• Franchise Plan Development and Execution
• Sales and Marketing Leadership
• Product Design and Development Leadership
• Consumer Products Strategy and Development
• Strategic Plan Development
• Management
• Product Marketing
• Competitive Analysis
• Strategic Partnerships
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Brand Development
• Product Development
• Marketing
• Strategic Planning
• Creative Direction
• Strategy
• P&L Management
• Consumer Products
• Art Direction