Tim Kaufman

About Tim Kaufman

I specialize in pushing the boundaries of marketing technology through our cutting-edge Behavior Marketing Platform — a system that combines predictive selling with real-time engagements to influence future decisions and drive measurable outcomes.With successful deployments across retail, banking, FinTech, real estate, and healthcare, I bring a proven track record of delivering tailored strategies that fuel business growth. From geo-fencing and mobile engagement to marketing automation and fully customized solutions, I help organizations reach their audiences more effectively and convert engagement into long-term loyalty.Throughout my career, I’ve built an exceptional record of driving regional and national sales success, including- Multi-million dollar revenue growth - Market penetration across diverse industries - Consistent overachievement of aggressive sales targets - Leadership of top-performing sales teams - Deep experience in software and SaaS solutionsRecent business highlights include:~ Securing two new deals with Eli Lilly, advancing cognitive health initiatives ~ Closing a key agreement with Vertex Pharmaceuticals ~ Leading GoMo Health’s first engagement with Humana, focused on maternal-child health ~ Expanding GoMo Health’s footprint within Centene Corporation, building on our chronic care and behavioral health programsI thrive at the intersection of innovation, strategic partnerships, and purpose-driven outcomes — and I’m always looking for the next opportunity to help organizations grow smarter and connect more meaningfully with the people they serve.

Experience

1. Business Development Executive

   Gomo Health

   Dec 2019 — Present · Asbury Park, NJ, US

   Our underlying science and algorithms (BehavioralRX) drives the communication protocols (content, frequency, tone, mood, wording, etc.) based on individual PDoH (personal determinants of health). This merging of cognitive neuroscience/behavioral management theories into physical care plan protocols enables us to engage people holistically as a “person” not just a body (physiologically). This is especially critical in under-served populations where there are extremely high comorbidities, costs, and psycho-social challenges. Thru this, we’re able to deliver “hyper-personalization at mass scale” and see 4-5x the standard market activation/resiliency.Ultimately, any condition/situation specific content could be inserted into the framework, but our primary focus areas have been Maternal Child Health, Behavioral Health, Opioid/Substance Use Disorder, Asthma/COPD, CVD, and Oncology. Each of these programs contain multiple sub-tracks around ED reduction, education, adherence, coping, emotional, and physical support with connections and escalations (via phone to chat, etc.) to alternative intervention sources (social, clinical, community, family, etc.).

Education

• Winston Churchill High School

  High School

  1986 — 1988

• Wittenberg University

  BA, Political Science; History

  1988 — 1992

Skills

• Integrated Marketing
• Wide Format Printing
• Print Management
• Fundraising
• Promotional Products
• Marketing Strategy
• Digital Printing
• Business-to-Business (B2b)
• Social Media
• Strategic Planning
• Marketing
• Variable Data Printing
• Offset Printing
• Print Production Management
• Event Marketing
• Sales
• Event Planning
• Multi-Channel Marketing
• Direct Mail
• Newsletters
• Color Management
• Pre-Press
• Customer Retention
• B2b
• Direct Marketing
• Account Management
• Marketing Communications
• Online Marketing
• E-Commerce
• Email Marketing
• Large Format Printing
• Print Production